Crash course in marketing for libraries

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Libraries Unlimited,
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Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies such as the collection of data about the community, the development of a marketing plan, the use of newsletters and annual reports, and the solicitation of grants. The remaining pages comprise case studies demonstrating marketing techniques, as well as sample posters, annual reports, and newsletters. Annotation ©2007 Book News, Inc., Portland, OR (
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Grouped Work ID 25f570f7-75c5-f938-dcef-7a74e7d4dc62
full_title crash course in marketing for libraries
author alman susan webreck
grouping_category book
lastUpdate 2017-08-14 05:04:33AM

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author Alman, Susan Webreck.
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oclc (OCoLC)123119565
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
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physical xi, 177 p. : ill. ; 28 cm.
popularity 1
primary_isbn 9781591584308
publishDate 2007
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publisher Libraries Unlimited,
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record_details ils:.b13076279|Book|Books||English|Libraries Unlimited,|2007.|xi, 177 p. : ill. ; 28 cm.
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series Crash course
series2 Crash course series.
series_with_volume Crash course
subject_facet APL Professional Collection, Libraries -- Marketing
table_of_contents The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.
target_audience Adult
target_audience_full Adult
title Crash course in marketing for libraries
title_display Crash course in marketing for libraries
title_full Crash course in marketing for libraries / Susan Webreck Alman
title_short Crash course in marketing for libraries
title_sort crash course in marketing for libraries