Crash course in marketing for libraries

Book Cover
Average Rating
Publisher:
Libraries Unlimited,
Pub. Date:
2007.
Language:
English
Description
Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies such as the collection of data about the community, the development of a marketing plan, the use of newsletters and annual reports, and the solicitation of grants. The remaining pages comprise case studies demonstrating marketing techniques, as well as sample posters, annual reports, and newsletters. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
More Details
ISBN:
9781591584308
Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 25f570f7-75c5-f938-dcef-7a74e7d4dc62
full_title crash course in marketing for libraries
author alman susan webreck
grouping_category book
lastUpdate 2017-08-14 05:04:33AM

Solr Details

_version_ 1576330776497094656
accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Alman, Susan Webreck.
author-letter Alman, Susan Webreck.
author_additional Susan Webreck Alman.
author_display Alman, Susan Webreck
availability_toggle_arlington Available Now, Entire Collection
available_at_arlington Central
callnumber_sort_arlington PRO 021.7 ALMAN
collection_arlington Professional Collection
date_added 2011-01-26T05:00:00Z
days_since_added 2399
detailed_location_arlington Central Professional Collection
display_description
format_arlington Book
format_boost 10
format_category_arlington Books
grouping_category book
id 25f570f7-75c5-f938-dcef-7a74e7d4dc62
isbn 9781591584308
item_details ils:.b13076279|.i13867544|Central Professional Collection|PRO 021.7 ALMAN|||1|false|false|||||On Shelf||canpr||
itype_arlington Hardback
language English
language_boost 10
language_boost_es 1
lexile_score -1
lib_boost_arlington 50
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington PRO 021.7 ALMAN
local_callnumber_exact_arlington PRO 021.7 ALMAN
local_callnumber_left_arlington PRO 021.7 ALMAN
local_days_since_added_arlington 2399
num_holdings 1
oclc (OCoLC)123119565
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Central
physical xi, 177 p. : ill. ; 28 cm.
popularity 1
primary_isbn 9781591584308
publishDate 2007
publishDateSort 2007
publisher Libraries Unlimited,
rating 2.5
rating_facet oneStar, twoStar
record_details ils:.b13076279|Book|Books||English|Libraries Unlimited,|2007.|xi, 177 p. : ill. ; 28 cm.
recordtype grouped_work
scope_has_related_records a, arlington, c, d, g, h, o, p, s, u, v, w
scoping_details_arlington ils:.b13076279|.i13867544|On Shelf|On Shelf|false|true|true|false|false|true|999|||
series Crash course
series2 Crash course series.
series_with_volume Crash course
subject_facet APL Professional Collection, Libraries -- Marketing
table_of_contents The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.
target_audience Adult
target_audience_full Adult
title Crash course in marketing for libraries
title_display Crash course in marketing for libraries
title_full Crash course in marketing for libraries / Susan Webreck Alman
title_short Crash course in marketing for libraries
title_sort crash course in marketing for libraries