Crash course in marketing for libraries

Book Cover
Average Rating
Publisher:
Libraries Unlimited,
Pub. Date:
2007.
Language:
English
Description
Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies such as the collection of data about the community, the development of a marketing plan, the use of newsletters and annual reports, and the solicitation of grants. The remaining pages comprise case studies demonstrating marketing techniques, as well as sample posters, annual reports, and newsletters. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
More Details
ISBN:
9781591584308
Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 25f570f7-75c5-f938-dcef-7a74e7d4dc62
full_title crash course in marketing for libraries
author alman susan webreck
grouping_category book
lastUpdate 2017-08-14 05:04:33AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Alman, Susan Webreck.
author_display Alman, Susan Webreck
available_at_arlington Central
collection_arlington Professional Collection
detailed_location_arlington Central Professional Collection
display_description
format_arlington Book
format_category_arlington Books
id 25f570f7-75c5-f938-dcef-7a74e7d4dc62
isbn 9781591584308
item_details ils:.b13076279|.i13867544|Central Professional Collection|PRO 021.7 ALMAN|||1|false|false|||||On Shelf||canpr||
itype_arlington Hardback
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington PRO 021.7 ALMAN
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Central
primary_isbn 9781591584308
publishDate 2007
record_details ils:.b13076279|Book|Books||English|Libraries Unlimited,|2007.|xi, 177 p. : ill. ; 28 cm.
recordtype grouped_work
scoping_details_arlington ils:.b13076279|.i13867544|On Shelf|On Shelf|false|true|true|false|false|true|999|||
series Crash course
series_with_volume Crash course
subject_facet APL Professional Collection, Libraries -- Marketing
title_display Crash course in marketing for libraries
title_full Crash course in marketing for libraries / Susan Webreck Alman
title_short Crash course in marketing for libraries