The unicorn within: how companies can create game-changing ventures at startup speed

Introduction: Unleashing the unicorn within

how to beat Silicon Valley at its own game

Part 1. Getting started: Before you start

pre-conditions for success

People

selecting/recruiting and onboarding the team

Preparing to incubate

the nuts and bolts

Part 2. Building ventures: Ideate

getting to new venture ideas you can incubate

Incubate, phase I: customer

does anybody want it?

Incubate, phase II: product/service/solution

what should we build? Can we build it?

Incubate, phase III: business

how do we make money? What's our plan?

Accelerate

moving ventures from funding to product/market fit and first revenue

Part 3. Institutionalizing growth: Building your own venture factory

institutionalizing growth for decades to come

Driving the new venture growth engine

the role of the c-suite and senior executives

Conclusion: The ten principles for building your growth engine and beating Silicon Valley at its own game.