A scientist's guide to talking with the media: practical advice from the Union of Concerned Scientists

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Rutgers University Press,
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Research in most scientific disciplines calls for painstaking accuracy and a hesitation to generalize for fear of distorting the truth. Given this penchant for nuance, scientists often feel uneasy about a relationship with anyone in the media who is seeking an eye-catching lead, usually with limited space to express subtleties. Researchers who give interviews often feel that their findings are distorted or sensationalized, and shun future media contact. By avoiding potential misrepresentations, however, scientists also sacrifice opportunities to educate the public on important issues related to health, the environment, outer space, and much more.In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.
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Grouped Work ID 2962394d-204f-f8a3-9729-22e0a82d3ec1
full_title scientist s guide to talking with the media practical advice from the union of concerned scientists
author hayes richard
grouping_category book
lastUpdate 2017-08-14 05:04:16AM

Solr Details

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accelerated_reader_reading_level 0
author Hayes, Richard, 1968-
author2-role Union of Concerned Scientists.
author_display Hayes, Richard
available_at_arlington Central
collection_arlington Adult Nonfiction
detailed_location_arlington Central Adult Nonfiction
format_arlington Book
format_category_arlington Books
id 2962394d-204f-f8a3-9729-22e0a82d3ec1
isbn 9780813538570, 9780813538587
item_details ils:.b12940264|.i14047470|Central Adult Nonfiction|500 HAYES|||1|false|false|||||On Shelf|Mar 02, 2013|can||
itype_arlington Paperback
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington 500 HAYES
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Central
primary_isbn 9780813538570
publishDate 2006
record_details ils:.b12940264|Book|Books||English|Rutgers University Press,|c2006.|xv, 200 p. : ill. ; 22 cm.
recordtype grouped_work
scoping_details_arlington ils:.b12940264|.i14047470|On Shelf|On Shelf|false|true|true|false|false|true|999|||
subject_facet Communication in science, Science -- Public opinion, Science in mass media, Science news
title_display A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists
title_full A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists / Richard Hayes and Daniel Grossman
title_short A scientist's guide to talking with the media :
title_sub practical advice from the Union of Concerned Scientists