A scientist's guide to talking with the media: practical advice from the Union of Concerned Scientists

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Publisher:
Rutgers University Press,
Pub. Date:
c2006.
Language:
English
Description
Research in most scientific disciplines calls for painstaking accuracy and a hesitation to generalize for fear of distorting the truth. Given this penchant for nuance, scientists often feel uneasy about a relationship with anyone in the media who is seeking an eye-catching lead, usually with limited space to express subtleties. Researchers who give interviews often feel that their findings are distorted or sensationalized, and shun future media contact. By avoiding potential misrepresentations, however, scientists also sacrifice opportunities to educate the public on important issues related to health, the environment, outer space, and much more.In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.
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ISBN:
9780813538570
9780813538587
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Grouping Information

Grouped Work ID 2962394d-204f-f8a3-9729-22e0a82d3ec1
full_title scientist s guide to talking with the media practical advice from the union of concerned scientists
author hayes richard
grouping_category book
lastUpdate 2017-08-14 05:04:16AM

Solr Details

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author Hayes, Richard, 1968-
author2-role Union of Concerned Scientists.
author_display Hayes, Richard
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itype_arlington Paperback
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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington 500 HAYES
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
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primary_isbn 9780813538570
publishDate 2006
record_details ils:.b12940264|Book|Books||English|Rutgers University Press,|c2006.|xv, 200 p. : ill. ; 22 cm.
recordtype grouped_work
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subject_facet Communication in science, Science -- Public opinion, Science in mass media, Science news
title_display A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists
title_full A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists / Richard Hayes and Daniel Grossman
title_short A scientist's guide to talking with the media :
title_sub practical advice from the Union of Concerned Scientists