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What Americans really want-- really: the public hopes and private fears of an anxious nation

Book Cover
Average Rating
Publisher:
Hyperion,
Pub. Date:
2009.
Language:
English
Description
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group."--President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters."--Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce
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ISBN:
9781401322816
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Grouping Information

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full_title what americans really want really the public hopes and private fears of an anxious nation
author luntz frank i
grouping_category book
lastUpdate 2016-12-14 05:07:35AM

Solr Details

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owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
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physical xxxiv, 302 p. ; 24 cm.
popularity 4
primary_isbn 9781401322816
publishDate 2009
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subject_facet Consumption (Economics) -- United States, National characteristics, American, Public opinion -- United States, Social psychology -- United States
target_audience Adult
target_audience_full Adult
title What Americans really want-- really : the public hopes and private fears of an anxious nation
title_display What Americans really want-- really : the public hopes and private fears of an anxious nation
title_full What Americans really want-- really : the public hopes and private fears of an anxious nation / Frank Luntz
title_short What Americans really want-- really :
title_sort what americans really want-- really the public hopes and private fears of an anxious nation
title_sub the public hopes and private fears of an anxious nation