Small business management: an entrepreneurial emphasis

Book Cover
Average Rating
Publisher:
Thomson/South-Western,
Pub. Date:
c2006.
Language:
English
Description
Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one.
More Details
ISBN:
9780324314007
9780324226126
9780324317190
9780324323429
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Grouping Information

Grouped Work ID 2d082c03-e4e4-bf1a-888b-e0c457722c62
full_title small business management an entrepreneurial emphasis
author thomson south western
grouping_category book
lastUpdate 2016-12-14 05:07:05AM

Solr Details

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auth_author2 Longenecker, Justin Gooderl, 1917-
author2 Longenecker, Justin Gooderl, 1917-
author2-role Longenecker, Justin Gooderl,1917-, Longenecker, Justin Gooderl,1917-Small business management.
author_display
availability_toggle_arlington Available Now, Entire Collection
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callnumber-a HD62.7
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callnumber-subject HD - Industries, Land Use, Labor
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oclc (OCoLC)58452328
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physical xx, 636 p. ; : col. ill., col. map ; 29 cm. + 1 CD-ROM (4 3/4 in.)
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subject_facet Small business -- Management
table_of_contents The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.
target_audience Adult
target_audience_full Adult
title Small business management : an entrepreneurial emphasis
title_alt Small business management.
title_display Small business management : an entrepreneurial emphasis
title_full Small business management : an entrepreneurial emphasis
title_short Small business management :
title_sort small business management an entrepreneurial emphasis
title_sub an entrepreneurial emphasis