The influential mind: what the brain reveals about our power to change others

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Average Rating
Publisher:
Henry Holt and Company,
Pub. Date:
2017.
Language:
English
Description

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

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ISBN:
9781627792653
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Grouping Information

Grouped Work ID 2f2232c9-95b7-1970-7d11-67bb1aa7b73b
Grouping Title influential mind what the brain reveals about our power to change others
Grouping Author sharot tali
Grouping Category book
Last Grouping Update 2018-10-10 04:48:32AM
Last Indexed 2018-10-15 04:52:25AM

Solr Details

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author Sharot, Tali,
author_display Sharot, Tali
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display_description "We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"--Amazon.com.
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owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
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primary_isbn 9781627792653
publishDate 2017
record_details ils:.b1984136x|Book|Books|First edition.|English|Henry Holt and Company,|2017.|x, 242 pages : illustrations ; 25 cm.
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subject_facet Attitude change, Influence (Psychology), Neuropsychology, Social influence
title_display The influential mind : what the brain reveals about our power to change others
title_full The influential mind : what the brain reveals about our power to change others / Tali Sharot
title_short The influential mind :
title_sub what the brain reveals about our power to change others