The influential mind: what the brain reveals about our power to change others

Book Cover
Average Rating
Publisher:
Henry Holt and Company,
Pub. Date:
2017.
Language:
English
Description

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

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Contributors:
"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"--Amazon.com.
2016058450
(OCoLC)980301951
Z0VIA
Influence (Psychology)
ISBN:
9781627792653
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Grouping Information

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full_title influential mind what the brain reveals about our power to change others
author sharot tali
grouping_category book
lastUpdate 2018-01-13 05:02:56AM

Solr Details

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author Sharot, Tali,
author2-role "We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"--Amazon.com., (OCoLC)980301951, -1- -01-02-2018 10:34, -1- -01-02-2018 17:14, -1- -01-07-2018 13:16, .b1984136x01-09-1807-13-17, 153.852 SHARO, 158.2, 1627792651, 2016058450, 9781627792653, 9583509581003044893, Attitude change., DLCengrdaDLCOCLCOOCLCFYDXBTCTABDXDADIK2UOKJQMVP@YDX, First edition., Includes bibliographical references and index., Influence (Psychology), Neuropsychology., New York :Henry Holt and Company,2017., Prologue: a horse-sized syringe -- (Priors) Does evidence change beliefs? -- (Emotion) How we were persuaded to reach for the moon -- (Incentives) should you scare people into action? -- (Agency) How you obtain power by letting go -- (Curiosity) What do people really want to know? -- (State) What happens to minds under threat? -- (Others, part I) Why do babies love iPhones? -- (Others, part II) Is "unanimous" as reassuring as it sounds? -- The future of influence? -- Appendix: the influential brain., Sharot, Tali,author., Social influence., The influential mind :what the brain reveals about our power to change others /Tali Sharot., Z0VIA, aan(3)cangan09-25-17ma3, pcc, texttxt, unmediatedn, volumenc, x, 242 pages :illustrations ;25 cm., ©2017.
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display_description "We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"--Amazon.com.
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subject_facet Attitude change, Influence (Psychology), Neuropsychology, Social influence
title_display The influential mind : what the brain reveals about our power to change others
title_full The influential mind : what the brain reveals about our power to change others / Tali Sharot
title_short The influential mind :
title_sub what the brain reveals about our power to change others