How we decide

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English
Description
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of "deciders"—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
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ISBN:
9780618620111
9781423376460
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Grouping Information

Grouped Work ID 2fb01cfc-89e9-7497-595c-45605c514254
Grouping Title how we decide
Grouping Author lehrer jonah
Grouping Category book
Last Grouping Update 2018-10-10 04:48:32AM
Last Indexed 2018-10-15 04:52:25AM

Solr Details

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auth_author2 Colacci, David,
author Lehrer, Jonah.
author2-role Colacci, David,narrator.|Narrator
author_display Lehrer, Jonah
available_at_arlington Central, Columbia Pike, Westover
collection_arlington Adult Nonfiction, Audiovisual
detailed_location_arlington Central Adult Nonfiction, Columbia Pike Adult Nonfiction, Shirlington Adult Nonfiction, Westover Audiovisual
display_description Offers a fascinating look at the new science of decision-making--and how it can help us make better choices.
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literary_form Non Fiction
literary_form_full Non Fiction
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owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Central, Columbia Pike, Shirlington, Westover
primary_isbn 9780618620111
publishDate 2009
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recordtype grouped_work
scoping_details_arlington
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series Brilliance Audio on compact disc
series_with_volume Brilliance Audio on compact disc|
subject_facet Decision making
title_display How we decide
title_full How we decide / Jonah Lehrer
title_short How we decide