Thank you for arguing: what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion

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For when you really have to get your point across…           *Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.* Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.  The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
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9780804189934
9780385347785
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Grouping Information

Grouped Work ID 3077a903-690e-d055-828d-4c1fbafea268
Full title thank you for arguing what aristotle lincoln and homer simpson can teach us about the art of persuas
Author heinrichs jay
Grouping Category book
Last Update 2018-06-20 04:49:57AM
Last Indexed 2018-06-20 04:57:28AM

Solr Details

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author Heinrichs, Jay,
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available_at_arlington Columbia Pike
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display_description

For when you really have to get your point across...

*Expanded and Revised: Including new chapters on leadership, Obama's oratorical mastery, the pitfalls of apologies--and an "Argument Lab" section to put your new skills to the test.*

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.

The time-tested secrets this book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges--including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.

Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

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series Revised and Updated
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subject_facet Debates and debating, Persuasion (Rhetoric)
title_display Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
title_full Thank You for Arguing What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion, Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / Jay Heinrichs
title_short Thank you for arguing :
title_sub what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
topic_facet Language Arts, Nonfiction