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Thank you for arguing: what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion

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For when you really have to get your point across… *Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.*Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer,Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize aparalipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
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ISBN:
9780385347754
9780385347785
9781452627656
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Grouped Work ID 3077a903-690e-d055-828d-4c1fbafea268
full_title thank you for arguing what aristotle lincoln and homer simpson can teach us about the art of persuas
author heinrichs jay
grouping_category book
lastUpdate 2017-04-29 05:59:31AM

Solr Details

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author Heinrichs, Jay.
author-letter Heinrichs, Jay.
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author_additional Jay Heinrichs.
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date_added 2013-08-08T04:00:00Z
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display_description

For when you really have to get your point across...

*Expanded and Revised: Including new chapters on leadership, Obama's oratorical mastery, the pitfalls of apologies--and an "Argument Lab" section to put your new skills to the test.*

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.

The time-tested secrets this book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges--including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.

Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

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oclc (OCoLC)825046439
owning_library_arlington Arlington Public Library, Arlington Public Library Online, Aurora Hills, Aurora Hills Online, Central, Central Online, Cherrydale, Cherrydale Online, Columbia Pike, Columbia Pike Online, Connection Crystal City, Connection Crystal City Online, Detention Center, Detention Center Online, Glencarlyn, Glencarlyn Online, Local History, Local History Online, Plaza, Plaza Online, Shirlington, Shirlington Online, Westover, Westover Online
owning_location_arlington Central, Columbia Pike
physical 1 online resource (1 audio file (11hr., 30 min.)) : digital., xvi, 408 p. ; 24 cm.
popularity 17
primary_isbn 9780385347754
publishDate 2013, 2015
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series Revised and Updated
series_with_volume Revised and Updated
subject_facet Debates and debating, Downloadable audio, Interpersonal communication, Persuasion (Rhetoric), Streaming audio
table_of_contents Avoid apologizing : Apple's fall --, Call of foul : Nixon̕'s trick --, Capture your audience : the Obama identity --, Control the argument : Homer Simpson̕'s canons of logic --, Control the mood : the Aquinas maneuver --, Control the tense : Orphan Annie̕'s law --, Find the sweet spot : more persuasion detectors --, Gain the high ground : Aristotle̕'s favorite topic --, Get instant cleverness : Monty Python's treasury of wit --, Get them to like you : Eminem̕'s rules of decorum --, Give a persuasive talk : the oldest invention --, Know whom to trust : persuasion detectors --, Lead your tribe : Mandela's halo --, Make them identify with your choice : the mother-in-law ruse --, Make them listen : the Lincoln gambit --, Open your eyes : the invisible argument --, Persuade on your terms : what ʺisʺ is --, Run an agreeable country : rhetoric̕'s revival --, Seize the occasion : Stalin's timing secret --, Set your goals : Cicero̕'s lightbulb --, Show you care : Quintilian̕'s useful doubt --, Soften them up : character, logic, emotion --, Speak your audience̕'s language : the rhetorical ape --, Spot fallacies : the seven deadly logical sins --, Turn the volume down : the scientist̕'s lie --, Use the right medium : the jumbotron blunder --, Use the right tools : the Brad Pitt factor --, Use your craft : the Belushi paradigm --
target_audience Adult
target_audience_full Adult
title Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
title_display Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
title_full Thank You for Arguing What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion, Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / Jay Heinrichs
title_short Thank you for arguing :
title_sort thank you for arguing what aristotle, lincoln, and homer simpson can teach us about the art of persuasion
title_sub what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
topic Language Arts, Nonfiction
topic_facet Language Arts, Nonfiction