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Greenwood Press,
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Aimed particularly at those considering starting a business as well as students and researchers, this text defines entrepreneurship and describes its importance for economic systems. Carsrud (management, Florida International U.) and Brännback (international business, Abo Akademi U., Finland) examine the various components of entrepreneurship, such as generating ideas, understanding the competition, and managing human capital. Issues relating to growth and entrepreneurial family firms are addressed in the final chapter. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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Grouped Work ID 332afecf-0670-7e5c-a395-87cc9867bc2a
full_title entrepreneurship
author carsrud alan l
grouping_category book
lastUpdate 2017-08-14 05:04:19AM

Solr Details

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physical xxi, 182 p. : ill. ; 25 cm.
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publishDate 2007
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publisher Greenwood Press,
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series Greenwood guides to business and economics
series2 Greenwood guides to business and economics ;
series_with_volume Greenwood guides to business and economics
table_of_contents What is entrepreneurship and is it right for you? -- Entrepreneurs and their world -- Idea generation and creating the concept statement -- Entrepreneurial strategies : defy competition and enter the market -- Creating new products and services -- Building a strategy : understand the industry and competition -- The market and customer groups -- Developing internal processes--operations, pricing, and finance -- Management and human capital -- Growth and entrepreneurial family firms -- Appendix : putting a plan together and avoiding pitfalls.
target_audience Other
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title Entrepreneurship
title_display Entrepreneurship
title_full Entrepreneurship [electronic resource] / Alan L. Carsrud and Malin E. Brännback
title_short Entrepreneurship
title_sort entrepreneurship