The book of Juju: Africana spirituality for healing, liberation, and self-discovery

Book Cover
Average Rating
Author
Publisher
Sterling Ethos
Publication Date
[2024]
Language
English

Description

In order to know where you're going, you must know where you've been.  In her debut book, podcaster, priestess, and all-around badass witch Juju Bae teaches you how to connect with your ancestors, as well as how to create a spiritual practice that respectfully incorporates their wisdom while remaining uniquely yours. It’s also the story of the necessity and vitality of Black spirituality, from the Yoruba pantheon of Ifa to the freedom-fighting origins of Black American Hoodoo. You will learn:
  • History: An overview of Africana Spirituality in the United States and beyond, including information on ATRs (African Traditional Religions) like Ifa and ADRs (African Diasporan/Derived Religions) such as Hoodoo.
  • Altar-building: How to create and incorporate a place to venerate and commune with your ancestors, including a guide to offerings and prayers.
  • Ritual: Practices you can use to cleanse yourself and your space and attract prosperity and protection, while safely opening the channels of communication with your ancestral spirits.
  • Dos and Don’ts: Tips from a spiritual practitioner on how to speak to spirits, craft the right questions for personal divination, and recognize and interpret Spirit’s advice and wisdom.
By reading this book, you are taking steps to uncover your spiritual self and gain the tools to access the wisdom of your past, to better navigate your present and future.

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ISBN
9781454951285

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Published Reviews

Publisher's Weekly Review

Bae, the host of A Little Juju Podcast, debuts with a chatty guide to African and African diasporic spiritual practices that emphasize ancestral traditions and connection, known loosely as juju. Drawing on the Ifá religion, Bae outlines how readers can connect with relatives and such "collective ancestors" as Harriet Tubman and Toni Morrison by building altars, setting out offerings, and attuning to bodily signs during prayer. Also explained is how to seek through divination "clear and direct answers in order to avoid future problems" ("I can personally attest to how divination has saved me from bad business deals and unfavorable relationships," Bae writes). According to the author, readers needn't go far to access the "medicine within our lineages"--"Many of our blessings have already been... paid for--we just need to remember them." Alongside the basic principles of juju, Bae provides context on how it has been historically "demonized" by colonizers seeking to strip Black people of their heritage. Throughout, she conveys the wide scope of the topic without losing sight of her focus on how readers can adapt African religious practices to seek joy, success, and ancestral connection in their own lives. Those looking to broaden their spiritual horizons will find plenty to celebrate. (July)

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Publishers Weekly Reviews

Bae, the host of A Little Juju Podcast, debuts with a chatty guide to African and African diasporic spiritual practices that emphasize ancestral traditions and connection, known loosely as juju. Drawing on the Ifá religion, Bae outlines how readers can connect with relatives and such "collective ancestors" as Harriet Tubman and Toni Morrison by building altars, setting out offerings, and attuning to bodily signs during prayer. Also explained is how to seek through divination "clear and direct answers in order to avoid future problems" ("I can personally attest to how divination has saved me from bad business deals and unfavorable relationships," Bae writes). According to the author, readers needn't go far to access the "medicine within our lineages"—"Many of our blessings have already been... paid for—we just need to remember them." Alongside the basic principles of juju, Bae provides context on how it has been historically "demonized" by colonizers seeking to strip Black people of their heritage. Throughout, she conveys the wide scope of the topic without losing sight of her focus on how readers can adapt African religious practices to seek joy, success, and ancestral connection in their own lives. Those looking to broaden their spiritual horizons will find plenty to celebrate. (July)

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