Generic: the unbranding of modern medicine

The same but not the same

What's in a name? Ordering the world of cures ; The generic as critique of the brand

No such thing as a generic drug? Drugs anonymous ; Origins of a self-effacing industry ; Generic specificity

The sciences of similarity. Contests of equivalence ; The significance of differences

Laws of substitution. Substitution as vice and virtue ; Universal exchange

Paradoxes of generic consumption. Liberating the captive consumer ; Generic consumption in the clinic, pharmacy, and supermarket The generic alternative. Science and politics of the "me-too" drug ; Preferred drugs, public and private ; The global generic

The crisis of similarity.