Marketing in the #fakenews era: new rules for a new reality of tribalism, activism, and loss of trust

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Author

Publisher

Advantage

Publication Date

[2018]

Language

English

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ISBN

9781599329260

Table of Contents

Subjects

Subjects

Branding (Marketing) -- Political aspects -- United States -- 21st century
Branding (Marketing) -- Social aspects -- United States -- 21st century
Business and politics -- United States -- 21st century
Business ethics -- United States -- 21st century
Corporations -- Political activity -- United States -- 21st century
Fake news -- Political aspects -- United States -- 21st century
Political ethics -- United States -- 21st century
Social media -- Economic aspects -- United States -- 21st century
Truth -- Political aspects -- United States -- 21st century

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