House Industries lettering manual

Leettering basics. Read this book

Letter-making methods

Uses and advantages of lettering

Requirements of successful lettering

The lettering process

The anatomy of letterforms

Lettering models

The power of observation

The letterer's toolbox

Lettering technique. Drawing methods

Sketching techniques

Color: the most important factor

Optical effects

Modifying letterforms

Composition

Putting it into practice

Production

Leettering models. Serif styles: ad roman, modern, slab serif

Sans serif styles: ad gothic

Script styles: roundhand

Brush styles: brush script, brush roman

A few parting words.