Click: what millions of people are doing online and why it matters

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What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are. As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.
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Grouped Work ID 3cda4e8c-01b0-601a-5ec0-78f48299b60e
full_title click what millions of people are doing online and why it matters
author tancer bill
grouping_category book
lastUpdate 2017-08-14 05:04:32AM

Solr Details

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author Tancer, Bill.
author_display Tancer, Bill
available_at_arlington Central, Columbia Pike
collection_arlington Adult Nonfiction
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id 3cda4e8c-01b0-601a-5ec0-78f48299b60e
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owning_location_arlington Central, Columbia Pike
primary_isbn 9781401323042
publishDate 2008
record_details ils:.b13066730|Book|Books||English|Hyperion,|2008.|xi, 221 p. : ill. ; 24 cm.
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subject_facet Internet users -- United States -- Psychology, Web usage mining
title_display Click : what millions of people are doing online and why it matters
title_full Click : what millions of people are doing online and why it matters / by Bill Tancer
title_short Click :
title_sub what millions of people are doing online and why it matters