The five principles of ultimate influence : understanding the basics of all human action and interaction
Control your own emotions : this comes before everything else in the process, every time
Understand the clash of belief systems : avoiding those deadly misunderstandings
Acknowledge their ego : working effectively within the ultimate human motivator
Set the proper frame : do this correctly and you are 80 percent on the way to the win/win outcome you desire
Communicate with tact and empathy : the big difference that makes the big difference
The character of ultimate influencers : even more important than what you say and what you do is who you are.
