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Marketing the message: selling Jesus, or selling Jesus out?
Marketing the message: selling Jesus, or selling Jesus out?
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Publisher
Infobase
Publication Date
[2007], c2006
Language
English
eVideo
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Contributors
Access Video
Films for the Humanities & Sciences (Firm)
Infobase
Powder Keg Republic, Llc
Table of Contents
From the eVideo
Christian Evangelists Target a Modern Audience (3:20)
Spreading Christianity with Consumer Goods (2:02)
Spreading Christianity Through Popular Culture (3:56)
What is a Christian? (1:39)
Spreading Christianity at the Race Track (4:39)
Wrestling, Skateboarding, Motorcycles, and Christianity (3:40)
The Holy Land as an Amusement Park (4:04)
Marketing and the Christian Message (1:59)
Subjects
Subjects
Branding (Marketing)
Christianity
Marketing -- Case studies
Marketing -- Management
Religions
Religious institutions
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