Courting the media: public relations for the accused and the accuser

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Media relations are not just for the rich and famous. Mackenzie takes readers behind the scenes of high-profile cases in which men, women, and even children were thrust into the spotlight--many because they were victims of unwarranted prosecution by the justice system and untruthful depiction by the press. With guidance from media relations master Mackenzie, some of these people and their attorneys successfully challenged the biased protraits that police and prosecutors tried to present. In this book, Mackenzie also weighs in on celebrity cases, analyzing how they and their attorneys used the media to their advantage, or how they failed to do so.
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Grouped Work ID 41384e29-77e0-a70a-591b-0d3adb957dfa
Full title courting the media public relations for the accused and the accuser
Author mackenzie margaret a
Grouping Category book
Last Update 2017-08-14 05:04:29AM
Last Indexed 2018-06-19 04:57:51AM

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author Mackenzie, Margaret A., 1951-
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primary_isbn 9780313082177
publishDate 2007
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title_display Courting the media public relations for the accused and the accuser
title_full Courting the media [electronic resource] : public relations for the accused and the accuser / Margaret A. Mackenzie
title_short Courting the media
title_sub public relations for the accused and the accuser