Courting the media: public relations for the accused and the accuser
Media relations are not just for the rich and famous. Mackenzie takes readers behind the scenes of high-profile cases in which men, women, and even children were thrust into the spotlight--many because they were victims of unwarranted prosecution by the justice system and untruthful depiction by the press. With guidance from media relations master Mackenzie, some of these people and their attorneys successfully challenged the biased protraits that police and prosecutors tried to present. In this book, Mackenzie also weighs in on celebrity cases, analyzing how they and their attorneys used the media to their advantage, or how they failed to do so.
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|Grouped Work ID||41384e29-77e0-a70a-591b-0d3adb957dfa|
|full_title||courting the media public relations for the accused and the accuser|
|author||mackenzie margaret a|
|author||Mackenzie, Margaret A., 1951-|
|author_display||Mackenzie, Margaret A|
|owning_library_arlington||Arlington Public Library Online, Aurora Hills Online, Central Online, Cherrydale Online, Columbia Pike Online, Connection Crystal City Online, Detention Center Online, Glencarlyn Online, Local History Online, Plaza Online, Shirlington Online, Westover Online|
|record_details||external_econtent:ils:.b13045301|eBook|eBook||English|Praeger,|2007.|xiv, 190 p. ; 25 cm.|
|scoping_details_arlington||external_econtent:ils:.b13045301||Available Online|Available Online|false|true|false|false|false|true|||||
|title_display||Courting the media public relations for the accused and the accuser|
|title_full||Courting the media [electronic resource] : public relations for the accused and the accuser / Margaret A. Mackenzie|
|title_short||Courting the media|
|title_sub||public relations for the accused and the accuser|