The Oprah phenomenon

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University Press of Kentucky,
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With a Foreword by Robert J. Thompson Her image is iconic: Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, "Oprah" has become a brand representing the talk show host's unique style of self-actualizing individualism. The cultural and economic power wielded by Winfrey merits critical evaluation. The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. Contributors address praise from her many supporters and weigh criticisms from her detractors. Winfrey's ability to create a feeling of intimacy with her audience has long been cited as one of the foundations of her popularity. She has repeatedly made national headlines by engaging and informing her audience with respect to her personal relationships to race, gender, feminism, and New Age culture. The Oprah Phenomenon explores these relationships in detail. At the root of Winfrey's message to her vast audience is her assertion that anyone can be a success regardless of background or upbringing. The contributors scrutinize this message: What does this success entail? Is the motivation behind self-actualization, in fact, merely the hope of replicating Winfrey's purchasing power? Is it just a prescription to buy the products she recommends and heed the advice of people she admires, or is it a lifestyle change of meaningful spiritual benefit? The Oprah Phenomenon asks these and many other difficult questions to promote a greater understanding of Winfrey's influence on the American consciousness.

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full_title oprah phenomenon
author jennifer harris and elwood watson
grouping_category book
lastUpdate 2017-08-14 05:04:34AM

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table_of_contents Introduction: Oprah Winfrey as subject and spectacle / Jennifer Harris and Elwood Watson. pt. I. Oprah Winfrey and race. The specter of Oprah Winfrey: critical black female spectatorship / Tarshia L. Stanley -- My mom and Oprah Winfrey: her appeal to white women / Linda Kay -- The "Oprahization" of America: The man show and the redefinition of black femininity / Valerie Palmer-Mehta. pt. II. Oprah Winfrey on the stage. Oprah Winfrey and women's autobiography: a televisual performance of the therapeutic self / Eva Illouz and Nik John -- From fasting to self-acceptance: Oprah Winfrey and weight loss in American culture / Ella Howard -- Spiritual talk: The Oprah Winfrey show and the popularization of the New Age / Maria McGrath -- Oprah Winfrey and spirituality / Denise Martin -- Phenomenon on trial: reading rhetoric at Texas Beef v. Oprah Winfrey / Jennifer Richardson. pt. III. Oprah Winfrey on the page. Oprah's Book Club and the American dream / Malin Pereira -- Some lessons before dying: gender, morality, and the missing critical discourse in Oprah's Book Club / Roberta F. Hammett and Audrey Dentith -- Making corrections to Oprah's Book Club: reclaiming literary power for gendered literacy management / Sarah Robbins -- Knowing for sure: epistemologies of the autonomous self in O, the Oprah magazine / Marjorie Jolles -- Oprah Winfrey's branding of personal empowerment / Damiana Gibbons.
target_audience Other
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title The Oprah phenomenon
title_display The Oprah phenomenon
title_full The Oprah phenomenon [electronic resource] / edited by Jennifer Harris and Elwood Watson
title_short The Oprah phenomenon
title_sort oprah phenomenon