Branddigital: simple ways top brands succeed in the digital world

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Palgrave Macmillan,
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In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style,BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. He clearly demonstrates that brand professionals have an unprecedented opportunity to use digital tools and media to learn more about their customers and offer experiences that better reinforce customer relationships - and build brand equity.

Based on over 100 interviews with top branding professionals, Adamson makes his point with case studies from companies including Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, PepsiCo, and Procter & Gamble. He provides numerous examples of why, particularly in the digital arena, it's never been more important to gain significant insights about consumers; to establish a simple, compelling, and credible brand promise; and to make good on this promise. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology to build stronger brands and stronger bonds with their customers.

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Grouped Work ID 48d1fcc2-c8aa-5d8f-c66e-08a94563e1cc
full_title branddigital simple ways top brands succeed in the digital world
author adamson allen p
grouping_category book
lastUpdate 2017-08-14 05:04:32AM

Solr Details

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author Adamson, Allen P.
author-letter Adamson, Allen P.
author_additional by Allen P. Adamson.
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callnumber-subject HF - Commerce
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oclc (OCoLC)226308104
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
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physical xiv, 274 p. : ill. ; 24 cm.
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primary_isbn 9780230606043
publishDate 2008
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publisher Palgrave Macmillan,
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record_details ils:.b13068027|Book|Books||English|Palgrave Macmillan,|2008.|xiv, 274 p. : ill. ; 24 cm.
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subject_facet Brand name products, Branding (Marketing), Internet marketing
table_of_contents The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer's journey -- Stop, look and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand's promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- The top ideas to remember.
target_audience Adult
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title Branddigital : simple ways top brands succeed in the digital world
title_display Branddigital : simple ways top brands succeed in the digital world
title_full Branddigital : simple ways top brands succeed in the digital world / by Allen P. Adamson
title_short Branddigital :
title_sort branddigital simple ways top brands succeed in the digital world
title_sub simple ways top brands succeed in the digital world