Artful persuasion: how to command attention, change minds, and influence people

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American Management Association,
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Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work. Mills is author of 22 books, and is chief executive of an international consulting and training company, The Mills Group, whose clients include IBM and Toyota. Annotation c. Book News, Inc., Portland, OR (
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Grouping Information

Grouped Work ID 4f02971b-e2e5-5769-73d8-2120d56ffeaa
Grouping Title artful persuasion how to command attention change minds and influence people
Grouping Author mills harry
Grouping Category book
Last Grouping Update 2019-07-02 04:48:56AM
Last Indexed 2019-08-24 04:42:02AM

Solr Details

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isbn 9780814470633
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Detention Center
Local History
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primary_isbn 9780814470633
publishDate 2000
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b13152531 Book Books English American Management Association, [2000] xviii, 300 pages : illustrations ; 24 cm.
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subject_facet Influence (Psychology)
Persuasion (Psychology)
title_display Artful persuasion : how to command attention, change minds, and influence people
title_full Artful persuasion : how to command attention, change minds, and influence people / Harry Mills
title_short Artful persuasion :
title_sub how to command attention, change minds, and influence people