Artful persuasion: how to command attention, change minds, and influence people

Book Cover
Average Rating
Publisher:
American Management Association,
Pub. Date:
c2000.
Language:
English
Description
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work. Mills is author of 22 books, and is chief executive of an international consulting and training company, The Mills Group, whose clients include IBM and Toyota. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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ISBN:
9780814470633
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Grouping Information

Grouped Work ID 4f02971b-e2e5-5769-73d8-2120d56ffeaa
full_title artful persuasion how to command attention change minds and influence people
author mills harry
grouping_category book
lastUpdate 2017-08-14 05:04:43AM

Solr Details

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physical xviii, 300 p. : ill. ; 24 cm.
popularity 2
primary_isbn 9780814470633
publishDate 2000
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publisher American Management Association,
rating 2.5
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subject_facet Influence (Psychology), Persuasion (Psychology)
target_audience Adult
target_audience_full Adult
title Artful persuasion : how to command attention, change minds, and influence people
title_display Artful persuasion : how to command attention, change minds, and influence people
title_full Artful persuasion : how to command attention, change minds, and influence people / Harry Mills
title_short Artful persuasion :
title_sort artful persuasion how to command attention, change minds, and influence people
title_sub how to command attention, change minds, and influence people