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Reality Check: the irreverent guide to outsmarting, outmanaging, and outmarketing your competition

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Pub. Date:
2008
Language:
English
Description
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world.Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:-How to get a standing ovation-The art of schmoozing-How to create a community-The top ten lies of entrepreneurs-Everything you wanted to know about getting a job in Silicon Valley but didn't know who to askProvocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.
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ISBN:
9781400190645
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full_title reality check the irreverent guide to outsmarting outmanaging and outmarketing your competition
author kawasaki guy
grouping_category book
lastUpdate 2017-06-21 11:19:24AM

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display_description In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world.Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:-How to get a standing ovation-The art of schmoozing-How to create a community-The top ten lies of entrepreneurs-Everything you wanted to know about getting a job in Silicon Valley but didn't know who to askProvocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.
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subject_facet Competition, Entrepreneurship, Management, New business enterprises
target_audience Adult
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title Reality Check the irreverent guide to outsmarting, outmanaging, and outmarketing your competition
title_display Reality Check
title_full Reality Check The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, Reality check [electronic resource] : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition / Guy Kawasaki
title_short Reality Check
title_sort Reality Check
title_sub the irreverent guide to outsmarting, outmanaging, and outmarketing your competition
topic Business, Nonfiction
topic_facet Business, Nonfiction