The art of the start: the time-tested, battle-hardened guide for anyone starting anything

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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
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ISBN:
9781591840565
9781400190638
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Grouped Work ID 558128e3-0e57-6b7b-523d-7332d6864fe8
full_title art of the start the time tested battle hardened guide for anyone starting anything
author kawasaki guy
grouping_category book
lastUpdate 2017-09-19 04:53:06AM

Solr Details

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auth_author2 Boehmer, Paul.
author Kawasaki, Guy, 1954-
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author2 Boehmer, Paul., hoopla digital.
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author_display Kawasaki, Guy
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collection_arlington Adult Nonfiction
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display_description

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies---whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST---Great Ideas for Starting Things---including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

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physical 1 online resource (1 audio file (420 min.)) : digital., p. cm.
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subject_facet Entrepreneurship, New business enterprises
target_audience Adult
target_audience_full Adult
title The art of the start : the time-tested, battle-hardened guide for anyone starting anything
title_display The art of the start : the time-tested, battle-hardened guide for anyone starting anything
title_full The Art of the Start The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, The art of the start : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki, The art of the start [electronic resource] : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki
title_short The art of the start :
title_sort art of the start the time-tested, battle-hardened guide for anyone starting anything
title_sub the time-tested, battle-hardened guide for anyone starting anything
topic Business, Nonfiction
topic_facet Business, Nonfiction