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Emotional branding: how successful brands gain the irrational edge

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Average Rating
Publisher:
Prima Venture,
Pub. Date:
c2000.
Language:
English
Description
Description Not Provided
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ISBN:
076152911
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Grouped Work ID 55b4389b-1bce-497c-5e40-4a0787adf918
full_title emotional branding how successful brands gain the irrational edge
author travis daryl
grouping_category book
lastUpdate 2017-04-16 04:59:22AM

Solr Details

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author Travis, Daryl.
author-letter Travis, Daryl.
author_additional Daryl Travis (with help from Harry).
author_display Travis, Daryl
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callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
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physical xiii, 306 p. ; 24 cm.
popularity 6
primary_isbn 076152911
publishDate 2000
publishDateSort 2000
publisher Prima Venture,
rating 2.5
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subject_facet Business names -- Psychological aspects
target_audience Adult
target_audience_full Adult
title Emotional branding : how successful brands gain the irrational edge
title_display Emotional branding : how successful brands gain the irrational edge
title_full Emotional branding : how successful brands gain the irrational edge / Daryl Travis (with help from Harry)
title_short Emotional branding :
title_sort emotional branding how successful brands gain the irrational edge
title_sub how successful brands gain the irrational edge