La economía Long Tail: de los mercados de masas al triunfo de lo minoritario

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Publisher:
Tendencias,
Pub. Date:
c2007.
Language:
Spanish
Description
Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.
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ISBN:
9788493464264
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Grouped Work ID 57aa2497-a6e7-65ab-3a09-ce5a7609f60e
full_title economía long tail de los mercados de masas al triunfo de lo minoritario
author anderson chris
grouping_category book
lastUpdate 2017-08-14 05:04:28AM

Solr Details

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author Anderson, Chris, 1961-
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owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
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publishDate 2007
record_details ils:.b13039362|Book|Books||Spanish|Tendencias,|c2007.|318 p. : ill. ; 23 cm.
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title_display La economía Long Tail : de los mercados de masas al triunfo de lo minoritario
title_full La economía Long Tail : de los mercados de masas al triunfo de lo minoritario / Chris Anderson ; [traducción, Federico Villegas Silva Lezama]
title_short La economía Long Tail :
title_sub de los mercados de masas al triunfo de lo minoritario