Calvin Coolidge

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Publisher:
Times Books,
Pub. Date:
2007.
Language:
English
Description
The austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadership He was known as "Silent Cal." Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. "The chief business of the American people is business," he famously said.But there is more to Coolidge than the stern capitalist scold. He was the progenitor of a conservatism that would flourish later in the century and a true innovator in the use of public relations and media. Coolidge worked with the top PR men of his day and seized on the rising technologies of newsreels and radio to bring the presidency into the lives of ordinary Americans--a path that led directly to FDR's "fireside chats" and the expert use of television by Kennedy and Reagan. At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept "cool with Coolidge," and he returned the favor.
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ISBN:
9780805069570
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Grouping Information

Grouped Work ID 57c0875d-1e56-2bbe-9150-30f9d7e3a0e5
Grouping Title calvin coolidge
Grouping Author greenberg david
Grouping Category book
Last Grouping Update 2019-07-23 11:55:58AM
Last Indexed 2019-08-22 04:51:44AM

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ils:.b13263274 Book Books English Times Books, 2007. xviii, 202 pages : portrait ; 22 cm.
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series American presidents
series_with_volume American presidents|
subject_facet Coolidge, Calvin, -- 1872-1933
United States -- Politics and government -- 1923-1929
title_display Calvin Coolidge
title_full Calvin Coolidge / David Greenberg
title_short Calvin Coolidge