Design management: using design to build brand value and corporate innovation

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Allworth Press :
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Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.• Copublished with the prestigious Design Management Institute in Boston• Features case studies from leaders in design and marketing management
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Grouped Work ID 58de011c-b186-dded-e606-25aefd1adbe9
Grouping Title design management using design to build brand value and corporate innovation
Grouping Author borja de mozota brigitte
Grouping Category book
Last Grouping Update 2018-08-06 04:40:45AM
Last Indexed 2018-08-21 04:58:36AM

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title_display Design management : using design to build brand value and corporate innovation
title_full Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota
title_short Design management :
title_sub using design to build brand value and corporate innovation