Design management: using design to build brand value and corporate innovation

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Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.• Copublished with the prestigious Design Management Institute in Boston• Features case studies from leaders in design and marketing management
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Grouped Work ID 58de011c-b186-dded-e606-25aefd1adbe9
full_title design management using design to build brand value and corporate innovation
author borja de mozota brigitte
grouping_category book
lastUpdate 2017-08-14 05:04:26AM

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author Borja de Mozota, Brigitte.
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primary_isbn 9781581155266
publishDate 2003
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title_display Design management using design to build brand value and corporate innovation
title_full Design management [electronic resource] : using design to build brand value and corporate innovation / Brigitte Borja de Mozota
title_short Design management
title_sub using design to build brand value and corporate innovation