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The Pixar touch: the making of a company

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The roller-coaster rags-to-riches story behind the phenomenal success of Pixar Animation Studios: the first in-depth look at the company that forever changed the film industry and the “fraternity of geeks” who shaped it. The Pixar Touch is a story of technical innovation that revolutionized animation, transforming hand-drawn cel animation to computer-generated 3-D graphics. It’s a triumphant business story of a company that began with a dream, remained true to the ideals of its founders—antibureaucratic and artist driven—and ended up a multibillion-dollar success.We meet Pixar’s technical genius and founding CEO, Ed Catmull, who dreamed of becoming an animator, inspired by Disney’s Peter Pan and Pinocchio, realized he would never be good enough, and instead enrolled in the then new field of computer science at the University of Utah. It was Catmull who founded the computer graphics lab at the New York Institute of Technology and who wound up at Lucasfilm during the first Star Wars trilogy, running the computer graphics department, and found a patron in Steve Jobs, just ousted from Apple Computer, who bought Pixar for five million dollars. Catmull went on to win four Academy Awards for his technical feats and helped to create some of the key computer-generated imagery software that animators rely on today.Price also writes about John Lasseter, who catapulted himself from unemployed animator to one of the most powerful figures in American filmmaking; animation was the only thing he ever wanted to do (he was inspired by Disney’s The Sword in the Stone), and Price’s book shows how Lasseter transformed computer animation from a novelty into an art form. The author writes as well about Steve Jobs, as volatile a figure as a Shakespearean monarch . . .Based on interviews with dozens of insiders, The Pixar Touch examines the early wildcat years when computer animation was thought of as the lunatic fringe of the medium.We see the studio at work today; how its writers, directors, and animators make their astonishing, and astonishingly popular, films.The book also delves into Pixar’s corporate feuds: between Lasseter and his former champion, Jeffrey Katzenberg (A Bug’s Life vs. Antz), and between Jobs and Michael Eisner. And finally it explores Pixar’s complex relationship with the Walt Disney Company as it transformed itself from a Disney satellite into the $7.4 billion jewel in the Disney crown.
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ISBN:
9780307265753
9781400127658
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full_title pixar touch the making of a company
author price david a
grouping_category book
lastUpdate 2017-04-27 04:53:00AM

Solr Details

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author Price, David A.
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display_description

The Pixar Touch is a story of technical innovation that revolutionized animation, transforming hand-drawn cel animation into computer-generated 3-D graphics. It is a triumphant business story of a company that began with a dream, remained true to the ideals of its founders - antibureaucratic and artist driven - and ended up a multibillion-dollar success.

We meet Pixar's technical genius and founding CEO, Ed Catmull, who, inspired by Disney's Peter Pan and Pinocchio, dreamed of becoming an animator; however, realizing he would never be good enough, he instead enrolled in the then new field of computer science at the University of Utah. It was Catmull who founded the computer graphics lab at the New York Institute of Technology and who wound up at Lucasfilm during the first Star Wars trilogy, running the computer graphics department. He also found a patron in Steve Jobs, just ousted from Apple Computer, who bought Pixar for five million dollars. Catmull went on to win four Academy Awards for his technical feats and helped to create some of the key computer-generated imagery software that animators rely on today.

David A. Price also writes about John Lasseter, who catapulted himself from unemployed animator to one of the most powerful figures in American filmmaking; animation was the only thing he ever wanted to do (he was inspired by Disney's The Sword in the Stone), and Price's book shows how Lasseter transformed computer animation from a novelty into an art form. The author writes as well about Steve Jobs, as volatile a figure as a Shakespearean monarch.

Based on interviews with dozens of insiders, The Pixar Touch examines the early wildcat years, when computer animation was thought of as the lunatic fringe of the medium. We also see the studio at work today - how its writers, directors, and animators make their astonishing, and astonishingly popular, films.

The book also delves into Pixar's corporate feuds: between Lasseter and his former champion, Jeffrey Katzenberg (A Bug’s Life versus Antz), and between Jobs and Michael Eisner. Finally, Price explores Pixar's complex relationship with the Walt Disney Company as it transformed itself from a Disney satellite into the $7.4 billion jewel in the Disney crown.

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publishDate 2008
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publisher Alfred A. Knopf,, Tantor Media
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subject_facet Animated films -- United States, Computer animation
target_audience Adult
target_audience_full Adult
title The Pixar touch : the making of a company
title_display The Pixar touch : the making of a company
title_full The Pixar Touch The Making of a Company, The Pixar touch : the making of a company / by David A. Price, The Pixar touch [electronic resource] : the making of a company / David A. Price
title_short The Pixar touch :
title_sort pixar touch the making of a company
title_sub the making of a company
topic Business, Nonfiction
topic_facet Business, Nonfiction