Perspectives on public relations research

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The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-* the contribution of public relations to strategic management in organizations* the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue* international perspectives of public relations.

A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

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Grouping Information

Grouped Work ID 63897505-d925-6ffd-b540-322e8164b9dc
Full title perspectives on public relations research
Author danny moss dejan vercic and gary warnaby
Grouping Category book
Last Update 2017-08-14 05:04:15AM
Last Indexed 2018-05-25 04:58:24AM

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publishDate 2000
record_details external_econtent:ils:.b12935694|eBook|eBook||English|Routledge,|2000.|xv, 269 p. ; 22 cm.
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series Routledge advances in management and business studies
series_with_volume Routledge advances in management and business studies|10
title_display Perspectives on public relations research
title_full Perspectives on public relations research [electronic resource] / edited by Danny Moss, Dejan Vercic, and Gary Warnaby
title_short Perspectives on public relations research