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We first: how brands and consumers use social media to build a better world

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Description
Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.
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ISBN:
9780230110267
9781452623856
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Grouping Information

Grouped Work ID 6391f24e-f966-ce54-9fca-f4444f020317
full_title we first how brands and consumers use social media to build a better world
author mainwaring simon
grouping_category book
lastUpdate 2017-05-23 04:43:08AM

Solr Details

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auth_author2 Lee, John Rafter.
author Mainwaring, Simon.
author-letter Mainwaring, Simon.
author2 Lee, John Rafter., hoopla digital.
author2-role Lee, John Rafter.|Narrator, hoopla digital.
author_additional Simon Mainwaring.
author_display Mainwaring, Simon
availability_toggle_arlington Available Now, Available Online, Entire Collection
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callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
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collection_arlington Adult Nonfiction
date_added 2011-06-10T04:00:00Z
days_since_added 2174
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display_description

Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.

A social media expert with global experience with many of the world's biggest brands—-including Nike, Toyota, and Motorola—-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.

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edition Unabridged.
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grouping_category book
id 6391f24e-f966-ce54-9fca-f4444f020317
isbn 9780230110267, 9781452623856
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owning_library_arlington Arlington Public Library, Arlington Public Library Online, Aurora Hills, Aurora Hills Online, Central, Central Online, Cherrydale, Cherrydale Online, Columbia Pike, Columbia Pike Online, Connection Crystal City, Connection Crystal City Online, Detention Center, Detention Center Online, Glencarlyn, Glencarlyn Online, Local History, Local History Online, Plaza, Plaza Online, Shirlington, Shirlington Online, Westover, Westover Online
owning_location_arlington Central
physical 1 online resource (1 audio file (10hr., 30 min.)) : digital., vi, 250 p.
popularity 1
primary_isbn 9780230110267
publishDate 2011
publishDateSort 2011
publisher Palgrave Macmillan,, Tantor Media
rating 2.5
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subject_facet Branding (Marketing), Capitalism, Internet marketing, Social media -- Economic aspects, Social responsibility of business
table_of_contents Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
target_audience Adult
target_audience_full Adult
title We first : how brands and consumers use social media to build a better world
title_display We first : how brands and consumers use social media to build a better world
title_full We First How Brands and Consumers Use Social Media To Build a Better World, We first : how brands and consumers use social media to build a better world / Simon Mainwaring, We first [electronic resource] : how brands and consumers use social media to build a better world / Simon Mainwaring
title_short We first :
title_sort we first how brands and consumers use social media to build a better world
title_sub how brands and consumers use social media to build a better world
topic Business, Nonfiction
topic_facet Business, Nonfiction