We first: how brands and consumers use social media to build a better world

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A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
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9780230110267
9781452623856
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Grouping Information

Grouped Work ID6391f24e-f966-ce54-9fca-f4444f020317
Grouping Titlewe first how brands and consumers use social media to build a better world
Grouping Authormainwaring simon
Grouping Categorybook
Last Grouping Update2019-10-20 04:47:07AM
Last Indexed2019-10-20 04:50:47AM

Solr Details

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authorMainwaring, Simon.
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display_descriptionA social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
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subject_facetBranding (Marketing)
Capitalism
Internet marketing
Social media -- Economic aspects
Social responsibility of business
title_displayWe first : how brands and consumers use social media to build a better world
title_fullWe First How Brands and Consumers Use Social Media To Build a Better World
We first : how brands and consumers use social media to build a better world / Simon Mainwaring
title_shortWe first
title_subhow brands and consumers use social media to build a better world
topic_facetBusiness
Nonfiction