We first: how brands and consumers use social media to build a better world

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A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
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ISBN:
9780230110267
9781452623856
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Grouping Information

Grouped Work ID 6391f24e-f966-ce54-9fca-f4444f020317
Grouping Title we first how brands and consumers use social media to build a better world
Grouping Author mainwaring simon
Grouping Category book
Last Grouping Update 2018-09-23 04:48:29AM
Last Indexed 2018-09-23 04:52:03AM

Solr Details

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author Mainwaring, Simon.
author_display Mainwaring, Simon
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display_description

Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.

A social media expert with global experience with many of the world's biggest brands—-including Nike, Toyota, and Motorola—-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.

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subject_facet Branding (Marketing), Capitalism, Internet marketing, Social media -- Economic aspects, Social responsibility of business
title_display We first : how brands and consumers use social media to build a better world
title_full We First How Brands and Consumers Use Social Media To Build a Better World, We first : how brands and consumers use social media to build a better world / Simon Mainwaring
title_short We first :
title_sub how brands and consumers use social media to build a better world
topic_facet Business, Nonfiction