The Numerati

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Varies, see individual formats and editions
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English
Description
Every day, we produce loads of data about ourselves simply by living in the modern world: We click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the 21st century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps, profiling us as workers, shoppers, patients, voters, potential terrorists, even lovers. Their goal? To manipulate our behavior—what we buy, how we vote—without our even realizing it.In this tour-de-force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering—and to the people controlling that world.
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ISBN:
9781481567466
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Grouped Work ID 641f25d7-e566-e838-2b32-79acac631320
Full title numerati
Author baker stephen
Grouping Category book
Last Update 2018-05-26 04:58:12AM
Last Indexed 2018-05-26 05:04:50AM

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auth_author2 Garcia, Paul Michael.
author Stephen Baker
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display_description Every day, we produce loads of data about ourselves simply by living in the modern world: We click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the 21st century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps, profiling us as workers, shoppers, patients, voters, potential terrorists, even lovers. Their goal? To manipulate our behavior-what we buy, how we vote-without our even realizing it. In this tour-de-force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering-and to the people controlling that world.
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subject_facet Human behavior -- Mathematical models, Mathematical models -- Social aspects, Mathematical statistics -- Data processing
title_display The Numerati
title_full The Numerati, The numerati [electronic resource] / Stephen Baker
title_short The Numerati
title_sub
topic_facet Current Events, Nonfiction