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The designful company: how to build a culture of nonstop innovation : a whiteboard overview

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Average Rating
Publisher:
New Riders,
Pub. Date:
c2009.
Language:
English
Description
Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management—design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing.” Yet in today’s innovation-driven marketplace, managers need to insert a middle step, called “making.” Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn’t exist before. The reader is challenged to consider the author’s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.Covered in THE DESIGNFUL COMPANY:- the top 10 “wicked problems” that only design can solve- a new, broader definition of design- why designing trumps deciding in an era of change- how to harness the “organic drivetrain” of value creation- how aesthetics add nuance to managing- 16 levers to transform your company- why you should bring design management inside- how to assemble an innovation metateam- how to recognize and reward talentFrom the back cover:The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.
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ISBN:
9780321580061
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Grouping Information

Grouped Work ID 656ef782-5ff5-8522-880e-7231f84a4012
full_title designful company how to build a culture of nonstop innovation a whiteboard overview
author neumeier marty
grouping_category book
lastUpdate 2017-03-20 04:59:57AM

Solr Details

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author Neumeier, Marty.
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oclc (OCoLC)262719041
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
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physical 194 p. : ill. ; 21 cm.
popularity 6
primary_isbn 9780321580061
publishDate 2009
publishDateSort 2009
publisher New Riders,
rating 2.5
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record_details ils:.b13252331|Book|Books||English|New Riders,|c2009.|194 p. : ill. ; 21 cm.
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subject_facet Creative ability in business, Strategic planning
table_of_contents The power of design -- The rebirth of aesthetics -- Levers for change.
target_audience Adult
target_audience_full Adult
title The designful company : how to build a culture of nonstop innovation : a whiteboard overview
title_display The designful company : how to build a culture of nonstop innovation : a whiteboard overview
title_full The designful company : how to build a culture of nonstop innovation : a whiteboard overview / by Marty Neumeier
title_short The designful company :
title_sort designful company how to build a culture of nonstop innovation a whiteboard overview
title_sub how to build a culture of nonstop innovation : a whiteboard overview