Starting & running a successful newsletter or magazine

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Expert insight from the co-founder of PC and Macworld magazines!Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business.Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
  • raising start-up money
  • attracting the best help
  • choosing the right marketing strategies
  • creating a solid subscription base
  • building loyalty among readers and advertisers
  • competing effectively against even the biggest adversariesWhat's new? The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
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    Grouped Work ID 66944a46-9613-17d7-cdc4-5af068a42733
    full_title starting running a successful newsletter or
    author woodard cheryl
    grouping_category book
    lastUpdate 2017-08-14 05:04:36AM

    Solr Details

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    author Woodard, Cheryl.
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    physical 1 v. (various pagings) : ill. ; 23 cm.
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    primary_isbn 9781413303902
    publishDate 2004
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    title Starting & running a successful newsletter or magazine
    title_alt Starting & running a successful newsletter or magazine, Starting and running a successful newsletter or magazine.
    title_display Starting & running a successful newsletter or magazine
    title_full Starting & running a successful newsletter or magazine [electronic resource] / by Cheryl Woodard
    title_short Starting & running a successful newsletter or magazine
    title_sort starting & running a successful newsletter or magazine