Starting & running a successful newsletter or magazine

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Expert insight from the co-founder of PC and Macworld magazines!Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business.Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
  • raising start-up money
  • attracting the best help
  • choosing the right marketing strategies
  • creating a solid subscription base
  • building loyalty among readers and advertisers
  • competing effectively against even the biggest adversariesWhat's new? The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
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    Grouping Information

    Grouped Work ID 66944a46-9613-17d7-cdc4-5af068a42733
    Grouping Title starting running a successful newsletter or
    Grouping Author woodard cheryl
    Grouping Category book
    Last Grouping Update 2018-08-06 04:40:45AM
    Last Indexed 2018-09-21 04:52:28AM

    Solr Details

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    author Woodard, Cheryl.
    author2-role NetLibrary, Inc.
    author_display Woodard, Cheryl
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    isbn 9781413303902
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    primary_isbn 9781413303902
    publishDate 2004
    record_details external_econtent:ils:.b13096400|eBook|eBook|Fourth edition.|English|Nolo,|[2004]|1 volume (various pagings) : illustrations ; 23 cm.
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    title_display Starting & running a successful newsletter or magazine
    title_full Starting & running a successful newsletter or magazine / by Cheryl Woodard
    title_short Starting & running a successful newsletter or magazine