From the Book - Third edition.
Who are these people, anyway?
The ultra-rich : different than you and me
The question Freud couldn?t answer
Boys will be boys, no matter their age
'Marketing to affluent LGBTQ consumers
Affluent boomers? : spending boom
Those who've gone from poor to rich
Peer deep into their souls
What are you a merchant of?
Value in the eye of the beholder
Stop selling products and services
Entertainment spending and the experience economy
Connecting with the affluent customer you want
Affluent consumer entrapment
Using direct-mail to reach the affluent by Craig Simpson
Using social media to reach the affluent by Cyndy Cyr
Using authority to attract the affluent : the 7 pillars of authority marketing by Adam Witty
Using client hero stories by Cyndy Cyr
You need to choose your words carefully
You need to choose your prices carefully
How a dentist transformed his office into a hot spot for affluent patients
How an orthodontist rises above all competition
How an asset management company increased revenue 300% using information to attract, convert & retain affluent clients
How an optician repositioned his business to attract the affluent by Conor Heaney
