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Ignore Everybody: and 39 other keys to creativity

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Pub. Date:
2009
Language:
English
Description
When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
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ISBN:
9781400193394
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Grouping Information

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full_title ignore everybody and 39 other keys to creativity
author macleod hugh
grouping_category book
lastUpdate 2017-04-29 05:59:31AM

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auth_author2 Dufris, William.
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author-letter MacLeod, Hugh,
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When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog---gapingvoid.com---and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Ignore Everyone expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:

---Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.

---If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.

---Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.

---The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

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subject_facet Advertising cards, Business cards, Creativity in advertising
target_audience Adult
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title Ignore Everybody and 39 other keys to creativity
title_display Ignore Everybody
title_full Ignore Everybody And 39 Other Keys to Creativity, Ignore everybody [electronic resource] : and 39 other keys to creativity / Hugh MacLeod
title_short Ignore Everybody
title_sort Ignore Everybody
title_sub and 39 other keys to creativity
topic Business, Nonfiction
topic_facet Business, Nonfiction