Chapter 1 No One Sells Miracles
Correlation Does Not Imply Causation
Chapter 2 How to Sell Anything
The Promise of Huge Returns with Minimal Effort
Chapter 4 It's the End of the World as We Know It
The Man Who Walked on Water
No One Knows What's Going to Happen
Why Pessimism Sells Better than Optimism
The Value of 'I Don't Know'
Chapter 5 Sleight of Hand
A Magician Reveals His Secrets
Chapter 6 When Success Doesn't Translate
Don't Try to Get Rich Twice
Chapter 7 When Fraud Flourishes
When There's an 'Expert' with a Good Story
When Capital Becomes Blind
When the Banking Industry Gets Involved
When Individuals Begin Taking Their Cues from the Crowd
When the Opportunity Presents Itself
When Human Beings Are Involved
When Innovation Runs Rampant
Chapter 8 The Siren Song of New Technologies
The Media's Role in a Bubble
The Silver Lining of a Market Crash
Chapter 9 The Seductive Power of FOMO
Not a Ponzi but Close Enough
The Seductive Power of FOMO
Chapter 10 Type I Charlatan
John Law and the Mississippi Company
Speculation Is a Hell of a Drug
Type I and Type II Charlatans
Chapter 11 Type II Charlatan
Type II Charlatan John Blunt
The Echo Bubble and Dunbar's Number
Chapter 12 Fooled by Intelligence
The Problem with Smartest People in the Room
Why Smart People Make Dumb Decisions
Fooling Yourself with Complexity
Chapter 13 How Gullible Are You?
Chapter 14 The Easiest Person to Fool
Getting Rich versus Staying Rich
Conclusion: Six Signs of Financial Fraud
1. The Money Manager Has Custody of Your Assets
2. There Is an Aura of Exclusivity in the Pitch
3. When the Strategy Is too Complicated to Understand
4. When the Story Is too Good to Be True
5. When the Returns Are Ridiculously Good
6. When They Tell You Exactly What You Want to Hear
