Search engine marketing

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Average Rating
Publisher:
McGraw-Hill,
Pub. Date:
c2009.
Language:
English
Description

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

  • Track and measure both digital and traditional marketing with analytics
  • Define and use KPIs to manage campaigns and channels for maximum profitability
  • Employ SEO strategies to increase leads, conversions, and sales
  • Understand how website architecture, keywords, tags, and sitemaps affect search results
  • Use PPC to place ads in search engines, radio, TV, and newspapers
  • Get hands-on strategies for maximizing Google Analytics and Google AdWords
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ISBN:
9780071597340
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Grouping Information

Grouped Work ID 74ff0e93-d30e-0a20-498c-3ab60f345f23
full_title search engine marketing
author ramos andreas
grouping_category book
lastUpdate 2017-08-14 05:04:51AM

Solr Details

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auth_author2 Cota, Stephanie.
author Ramos, Andreas.
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author_display Ramos, Andreas
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publishDate 2009
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subject_facet Communication in marketing, Electronic commerce, Internet advertising, Internet marketing, Web search engines
title_display Search engine marketing
title_full Search engine marketing [electronic resource] / Andreas Ramos, Stephanie Cota
title_short Search engine marketing