Brand, meet story: how to create engaging content to win business and influence your audience

Book Cover
Average Rating
Publisher:
Gildan Audio :
Pub. Date:
2016.
Language:
English
Description
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires ;listeners to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.
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Contributors:
ISBN:
9781469005096
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Grouped Work ID 76d0db7b-b6b0-9ad8-3494-b6792c2eab13
full_title brand meet story how to create engaging content to win business and influence your audience
author levy heather pemberton
grouping_category book
lastUpdate 2017-08-14 05:00:03AM

Solr Details

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accelerated_reader_point_value 0
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auth_author2 Saltus, Karen.
author Levy, Heather Pemberton.
author2-role Saltus, Karen.|Narrator, hoopla digital.
author_display Levy, Heather Pemberton
detailed_location_arlington hoopla
display_description Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires listeners to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.
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primary_isbn 9781469005096
publishDate 2016
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subject_facet Business, Downloadable audio, Streaming audio
title_display Brand, meet story: how to create engaging content to win business and influence your audience
title_full Brand, meet story: how to create engaging content to win business and influence your audience [electronic resource] / Heather Pemberton Levy
title_short Brand, meet story:
title_sub how to create engaging content to win business and influence your audience