No logo: no space, no choice, no jobs

Book Cover
Average Rating
Publisher:
Macmillan Audio :
Pub. Date:
2011.
Language:
English
Description
With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction
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ISBN:
9781427222671
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Grouping Information

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full_title no logo no space no choice no jobs
author klein naomi
grouping_category book
lastUpdate 2017-08-14 05:00:03AM

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display_description No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing-and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe-witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy-a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how 'culture jammers' utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in 'Joe Chemo' for 'Joe Camel'). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
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subject_facet Brand name products -- Political aspects, Brand name products -- Public opinion, Downloadable audio, International business enterprises -- Political aspects, International business enterprises -- Public opinion, Streaming audio
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title No logo: no space, no choice, no jobs
title_alt No space, no choice, no jobs.
title_display No logo: no space, no choice, no jobs
title_full No logo: no space, no choice, no jobs [electronic resource] / Naomi Klein
title_short No logo:
title_sort no logo no space, no choice, no jobs
title_sub no space, no choice, no jobs