No logo: no space, no choice, no jobs

Book Cover
Average Rating
Publisher:
Picador,
Pub. Date:
2010.
Language:
English
Description
With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction
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ISBN:
9780312429270
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Grouping Information

Grouped Work ID 7b60c2f3-a9f2-475a-6c6e-ee6e4fd0d1e7
Grouping Title no logo no space no choice no jobs
Grouping Author klein naomi
Grouping Category book
Last Grouping Update 2018-10-03 04:49:02AM
Last Indexed 2018-12-14 04:52:30AM

Solr Details

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accelerated_reader_point_value 0
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author Klein, Naomi, 1970-
author_display Klein, Naomi
available_at_arlington Central
collection_arlington Adult Nonfiction
detailed_location_arlington Central Adult Nonfiction
display_description First published before the World Trade Organization protests in Seattle, this book is a work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein details the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.--From publisher 's description.
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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington 658.827 KLEIN 2010
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Central
primary_isbn 9780312429270
publishDate 2010
record_details ils:.b10603153|Book|Books|Tenth anniversary edition, third Picador paperback edition.|English|Picador,|2010.|xli, 502 pages : illustrations ; 21 cm.
recordtype grouped_work
scoping_details_arlington
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subject_facet Brand name products -- Political aspects, Brand name products -- Public opinion, International business enterprises -- Political aspects, International business enterprises -- Public opinion
title_display No logo : no space, no choice, no jobs
title_full No logo : no space, no choice, no jobs / Naomi Klein
title_short No logo :
title_sub no space, no choice, no jobs