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Googled: the end of the world as we know it

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Penguin Press,
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google’s rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees. Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful—and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of “Don’t be evil”; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy. More than a comprehensive study of media’s most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta’s unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable—and where it is now taking us all.
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Grouping Information

Grouped Work ID 7d770578-22f7-161a-e059-b3df291134d6
full_title googled the end of the world as we know it
author auletta ken
grouping_category book
lastUpdate 2017-05-23 08:37:24AM

Solr Details

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author Auletta, Ken.
author-letter Auletta, Ken.
author_additional Ken Auletta.
author_display Auletta, Ken
availability_toggle_arlington Available Now, Entire Collection
available_at_arlington Aurora Hills, Columbia Pike, Shirlington
callnumber-a HD9696.8.U64
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber_sort_arlington 025.04 AULET
collection_arlington Adult Nonfiction
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detailed_location_arlington Aurora Hills Adult Nonfiction, Central Adult Nonfiction, Columbia Pike Adult Nonfiction, Shirlington Adult Nonfiction
display_description A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
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oclc (OCoLC)318411527
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Aurora Hills, Central, Columbia Pike, Shirlington
physical xiv, 384 p. ; 24 cm.
popularity 12
primary_isbn 9781594202353
publishDate 2009
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publisher Penguin Press,
rating 2.5
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record_details ils:.b13268740|Book|Books||English|Penguin Press,|c2009.|xiv, 384 p. ; 24 cm.
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subject_facet Internet industry -- United States, Internet searching, Web search engines -- United States -- History
table_of_contents Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
target_audience Adult
target_audience_full Adult
title Googled : the end of the world as we know it
title_display Googled : the end of the world as we know it
title_full Googled : the end of the world as we know it / Ken Auletta
title_short Googled :
title_sort googled the end of the world as we know it
title_sub the end of the world as we know it