Googled: the end of the world as we know it

Book Cover
Average Rating
Publisher:
Penguin Press,
Pub. Date:
c2009.
Language:
English
Description
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google?s closed-door meetings and paints portraits of Google?s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with?and against?them. In his narrative, Auletta provides the fullest account ever told of Google?s rise, shares the ?secret sauce? of Google?s success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets. Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world?s first $100 billion media company. Yet there are many obstacles that threaten Google?s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google?s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street. Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don?t know, about what the future holds for the imperiled industry.
More Details
ISBN:
9781594202353
Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 7d770578-22f7-161a-e059-b3df291134d6
full_title googled the end of the world as we know it
author auletta ken
grouping_category book
lastUpdate 2017-06-24 11:04:02AM

Solr Details

_version_ 1571100248927895552
accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Auletta, Ken.
author-letter Auletta, Ken.
author_additional Ken Auletta.
author_display Auletta, Ken
availability_toggle_arlington Available Now, Entire Collection
available_at_arlington Aurora Hills, Columbia Pike, Shirlington
callnumber-a HD9696.8.U64
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber_sort_arlington 025.04 AULET
collection_arlington Adult Nonfiction
date_added 2011-01-26T05:00:00Z
days_since_added 2341
detailed_location_arlington Aurora Hills Adult Nonfiction, Central Adult Nonfiction, Columbia Pike Adult Nonfiction, Shirlington Adult Nonfiction
display_description A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
format_arlington Book
format_boost 10
format_category_arlington Books
grouping_category book
id 7d770578-22f7-161a-e059-b3df291134d6
isbn 9781594202353
item_details ils:.b13268740|.i14358797|Central Adult Nonfiction|025.04 AULET|||1|false|false|||||Due Jul 3, 2017|Feb 28, 2017|can||, ils:.b13268740|.i14358803|Aurora Hills Adult Nonfiction|025.04 AULET|||1|false|false|||||On Shelf|Sep 06, 2016|aan||, ils:.b13268740|.i14358827|Columbia Pike Adult Nonfiction|025.04 AULET|||1|false|false|||||On Shelf|Jun 17, 2016|oan||, ils:.b13268740|.i14358839|Shirlington Adult Nonfiction|025.04 AULET|||1|false|false|||||On Shelf|Nov 14, 2015|san||
itype_arlington Hardback
language English
language_boost 10
language_boost_es 1
lexile_code
lexile_score -1
lib_boost_arlington 50
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington 025.04 AULET
local_callnumber_exact_arlington 025.04 AULET
local_callnumber_left_arlington 025.04 AULET
local_days_since_added_arlington 2341
num_holdings 4
oclc (OCoLC)318411527
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Aurora Hills, Central, Columbia Pike, Shirlington
physical xiv, 384 p. ; 24 cm.
popularity 12
primary_isbn 9781594202353
publishDate 2009
publishDateSort 2009
publisher Penguin Press,
rating 2.5
rating_facet oneStar, twoStar
record_details ils:.b13268740|Book|Books||English|Penguin Press,|c2009.|xiv, 384 p. ; 24 cm.
recordtype grouped_work
scope_has_related_records a, arlington, c, d, g, h, o, p, s, u, v, w
scoping_details_arlington ils:.b13268740|.i14358797|Checked Out|Checked Out|false|false|true|false|false|true|999||, ils:.b13268740|.i14358803|On Shelf|On Shelf|false|true|true|false|false|true|999||, ils:.b13268740|.i14358827|On Shelf|On Shelf|false|true|true|false|false|true|999||, ils:.b13268740|.i14358839|On Shelf|On Shelf|false|true|true|false|false|true|999||
subject_facet Internet industry -- United States, Internet searching, Web search engines -- United States -- History
table_of_contents Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
target_audience Adult
target_audience_full Adult
title Googled : the end of the world as we know it
title_display Googled : the end of the world as we know it
title_full Googled : the end of the world as we know it / Ken Auletta
title_short Googled :
title_sort googled the end of the world as we know it
title_sub the end of the world as we know it