The power of habit: why we do what we do in life and business

Prologue : the habit cure

pt. 1. The Habits of Individuals. The habit loop : how habits work

The craving brain : how to create new habits

The golden rule of habit change : why transformation occurs

pt. 2. The Habits of Successful Organizations. Keystone habits, or the ballad of Paul O'Neill : which habits matter most

Starbucks and the habit of success : when willpower becomes automatic

The power of a crisis : how leaders create habits through accident and design

How Target knows what you want before you do : when companies predict (and manipulate) habits

pt. 3. The Habits of Societies. Saddleback Church and the Montgomery bus boycott : how movements happen

The neurology of free will : are we responsible for our habits?

Afterword : some things learned about weight loss, smoking, procrastination, and teaching.