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Trust in market relationships

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Average Rating
Publisher:
Edward Elgar,
Pub. Date:
c2007.
Language:
English
Description
Castaldo (marketing, Bocconi University, Italy) contends that the importance of trust in the commercial arena has intensified as markets have become more complex. He provides a framework for understanding the analytical complexity and myriad perspectives that characterize research on trust. He aims not to simplify this complexity, but to develop guidelines for an interpretive model of trust, and to define fundamental concepts for trust management strategies. Issues explored include the nature of trust, the relevance of trust to firms' intangible assets and value creation, dimensions of trust in marketing studies, and psychological, sociological, and organization studies of the transactional cost theory. The book will appeal to those with an interest in marketing, trust management, and organizational studies. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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ISBN:
9781847208576
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Grouping Information

Grouped Work ID 7f7e9a60-7640-3d95-d411-acf345d3016b
full_title trust in market relationships
author castaldo sandro
grouping_category book
lastUpdate 2016-12-14 05:06:39AM

Solr Details

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author Castaldo, Sandro, 1965-
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author_additional Sandro Castaldo ; translated by Maria Rosaria Buri and Jacopo Madaro Moro.
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callnumber-subject HF - Commerce
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oclc (OCoLC)182581482
owning_library_arlington Arlington Public Library Online, Aurora Hills Online, Central Online, Cherrydale Online, Columbia Pike Online, Connection Crystal City Online, Detention Center Online, Glencarlyn Online, Local History Online, Plaza Online, Shirlington Online, Westover Online
physical 309 p.
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primary_isbn 9781847208576
publishDate 2007
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publisher Edward Elgar,
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target_audience Other
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title Trust in market relationships
title_display Trust in market relationships
title_full Trust in market relationships [electronic resource] / Sandro Castaldo ; translated by Maria Rosaria Buri and Jacopo Madaro Moro
title_short Trust in market relationships
title_sort trust in market relationships
translation Italian