Managing and marketing radical innovations: marketing new technology

Book Cover
Average Rating
Pub. Date:

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process.

Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firm’s proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side.

More Details
Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 84c37149-d7a6-7a97-e2f6-3c4f1a067ab7
full_title managing and marketing radical innovations marketing new technology
author sandberg birgitta
grouping_category book
lastUpdate 2017-08-14 05:04:18AM

Solr Details

_version_ 1576330799911796736
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Sandberg, Birgitta.
author-letter Sandberg, Birgitta.
author2 NetLibrary, Inc.
author2-role NetLibrary, Inc.
author_additional Birgitta Sandberg.
author_display Sandberg, Birgitta
availability_toggle_arlington Available Now, Available Online, Entire Collection
callnumber-a HD45
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
days_since_added 3154
detailed_location_arlington EBSCOhost
econtent_protection_type_arlington external
econtent_source_arlington EBSCOhost
format_arlington eBook
format_boost 10
format_category_arlington eBook
grouping_category book
id 84c37149-d7a6-7a97-e2f6-3c4f1a067ab7
isbn 9780203930489
item_details external_econtent:ils:.b12957628||EBSCOhost|Online|eBook|eBook|1|false|true|EBSCOhost||||Available Online||q||
itype_arlington eCollection
language English
language_boost 10
language_boost_es 1
lexile_score -1
lib_boost_arlington 50
literary_form Other
literary_form_full Other
local_callnumber_arlington Online
local_callnumber_exact_arlington Online
local_callnumber_left_arlington Online
local_days_since_added_arlington 3154
num_holdings 0
oclc (OCoLC)229452227
owning_library_arlington Arlington Public Library Online, Aurora Hills Online, Central Online, Cherrydale Online, Columbia Pike Online, Connection Crystal City Online, Detention Center Online, Glencarlyn Online, Local History Online, Plaza Online, Shirlington Online, Westover Online
physical xiv, 271 p. : ill. ; 25 cm.
popularity 0
primary_isbn 9780203930489
publishDate 2008
publishDateSort 2008
publisher Routledge,
rating 2.5
rating_facet oneStar, twoStar
record_details external_econtent:ils:.b12957628|eBook|eBook||English|Routledge,|2008.|xiv, 271 p. : ill. ; 25 cm.
recordtype grouped_work
scope_has_related_records a, arlington, c, d, g, h, o, p, s, u, v, w
scoping_details_arlington external_econtent:ils:.b12957628||Available Online|Available Online|false|true|false|false|false|true||||
series Routledge studies in innovation, organization and technology
series2 Routledge studies in innovation, organization and technology ;
series_with_volume Routledge studies in innovation, organization and technology|8.
target_audience Other
target_audience_full Other
title Managing and marketing radical innovations marketing new technology
title_display Managing and marketing radical innovations marketing new technology
title_full Managing and marketing radical innovations [electronic resource] : marketing new technology / Birgitta Sandberg
title_short Managing and marketing radical innovations
title_sort managing and marketing radical innovations marketing new technology
title_sub marketing new technology