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Future savvy: identifying trends to make better decisions, manage uncertainty, and profit from change

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Publisher:
American Management Association,
Pub. Date:
c2008.
Language:
English
Description
In order to succeed in their industries, decision-makers today need to anticipate the future outcomes not only in their own industry but also in society and technology as well. The better their view of the future, the better their decisions--and the bigger their profits–will be. Future Savvy is a hands-on, how-to book on evaluating the business, social, and technology forecasts that appear in everyday communications such as newspapers and business magazines, as well as in specialized sources like government and think-tank forecasts, consultant reports, and stock-market guides. Futures analyst Adam Gordon has spent his career deciphering changes and trends in a variety of industries. Now, he shows business leaders how to gain a clearer view of the future, as well as: • Recognize potential trends and outcomes more effectively • Discount poor and biased forecasts more confidently • Anticipate relevant opportunities and potential threats earlier
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ISBN:
9780814412862
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Grouped Work ID 84f0a40f-f48a-59da-bc9e-aa7dd731d2da
full_title future savvy identifying trends to make better decisions manage uncertainty and profit from change
author gordon adam
grouping_category book
lastUpdate 2017-03-16 04:59:59AM

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author Gordon, Adam, 1964-
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physical x, 294 p. : ill. ; 24 cm.
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table_of_contents Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
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title Future savvy identifying trends to make better decisions, manage uncertainty, and profit from change
title_display Future savvy identifying trends to make better decisions, manage uncertainty, and profit from change
title_full Future savvy [electronic resource] : identifying trends to make better decisions, manage uncertainty, and profit from change / Adam Gordon
title_short Future savvy
title_sort future savvy identifying trends to make better decisions, manage uncertainty, and profit from change
title_sub identifying trends to make better decisions, manage uncertainty, and profit from change