Put purpose at the core of your strategy / Thomas W. Malnight, Ivy Buche, and Charles Chanaraj --
What is the purpose of your purpose? / Jonathan Knowles, B. Tom Hunsaker, Hannah Grove, and Alison James --
Creating a purpose-driven organization / Robert E. Quinn and Anjan V. Thakor --
How customers can rally your troops / Adam M. Grant --
The dual-purpose playbook / Julie Battilana, Anne-Claire Pache, Metin Sengul, and Marissa Kimsey --
The new CEO activists / Aaron K. Chatterji and Michael W. Toffel --
Competing on social purpose / Omar Rodriguez-Vilá and Sundar Bharadwaj --
The messy but essential pursuit of purpose / Ranjay Gulati --
From purpose to impact / Nick Craig and Scott Snook --
Creating shared value / Michael E. Porter and Mark R. Kramer --
How to lead in the stakeholder era / Hubert Joly --
Use storytelling to explain your company's purpose / John Coleman.
