Get the New Arlington Public Library App for Apple/Android 

Viral loop: building a billion-dollar business from scratch

Book Cover
Average Rating
Pub. Date:
"Adam Penenberg's lively book opens a window to all of our futures..."--Ken Auletta, author of Googled: The End of the World as We Know It

"If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning."--Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die?

"One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how."--Chris Anderson, author of Free: The Future of a Radical Price

"In tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks anymore."

--Seth Godin, author of Tribes

"Penenberg discovers the perpetual motion machine for business and marketing... Buy this book. Catch a virus. Make a fortune."--Jeff Jarvis

"Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read."--Robert Safian, Editor-in-Chief, Fast Company

"Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way."--Douglas Rushkoff, author of Media Virus and Life Inc: How the world became a corporation and how to take it back.

Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little.

In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them.

All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

More Details
Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 87513f4f-16c8-2e6b-1d31-6165a69100d3
full_title viral loop building a billion dollar business from scratch
author penenberg adam l
grouping_category book
lastUpdate 2016-12-14 05:07:40AM

Solr Details

_version_ 1565459065196249088
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Penenberg, Adam L.
author-letter Penenberg, Adam L.
author_additional Adam L. Penenberg.
author_display Penenberg, Adam L
availability_toggle_arlington Available Now, Entire Collection
available_at_arlington Central
callnumber-a HM742
callnumber-first H - Social Science
callnumber-subject HM - Sociology
callnumber_sort_arlington 303.4833 PENEN
collection_arlington Adult Nonfiction
date_added 2011-01-26T05:00:00Z
days_since_added 2279
detailed_location_arlington Central Adult Nonfiction
display_description From Google to Facebook, a respected journalist delves into how a "viral loop," a situation where to use a product means having to share it with others, can make an online business a success.
format_arlington Book
format_boost 10
format_category_arlington Books
grouping_category book
id 87513f4f-16c8-2e6b-1d31-6165a69100d3
isbn 9781401323493
item_details ils:.b13268181|.i14228798|Central Adult Nonfiction|303.4833 PENEN|||1|false|false|||||On Shelf|Jun 30, 2012|can||
itype_arlington Hardback
language English
language_boost 10
language_boost_es 1
lexile_score -1
lib_boost_arlington 50
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington 303.4833 PENEN
local_callnumber_exact_arlington 303.4833 PENEN
local_callnumber_left_arlington 303.4833 PENEN
local_days_since_added_arlington 2279
num_holdings 1
oclc (OCoLC)310399357
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Central
physical ix, 274 p. ; 24 cm.
popularity 2
primary_isbn 9781401323493
publishDate 2009
publishDateSort 2009
publisher Hyperion,
rating 2.5
rating_facet oneStar, twoStar
record_details ils:.b13268181|Book|Books||English|Hyperion,|2009.|ix, 274 p. ; 24 cm.
recordtype grouped_work
scope_has_related_records a, arlington, c, d, g, h, o, p, s, u, v, w
scoping_details_arlington ils:.b13268181|.i14228798|On Shelf|On Shelf|false|true|true|false|false|true|999||
subject_facet Business -- Computer network resources, Online social networks -- Economic aspects, Social networks -- Computer network resources
target_audience Adult
target_audience_full Adult
title Viral loop : building a billion-dollar business from scratch
title_display Viral loop : building a billion-dollar business from scratch
title_full Viral loop : building a billion-dollar business from scratch / Adam L. Penenberg
title_short Viral loop :
title_sort viral loop building a billion-dollar business from scratch
title_sub building a billion-dollar business from scratch