The Earth's Best story: a bittersweet tale of twin brothers who sparked an organic revolution

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Average Rating
Publisher:
Chelsea Green Pub.,
Pub. Date:
c2010.
Language:
English
Description

The Earth's Best Story tells how Ron and Arnie Koss succeeded in creating the first nationally distributed organic foods company to sit next to its mainstream competition on supermarket shelves-a step that revolutionized and empowered the organic-foods movement as a whole-and benefited hundreds of farmers as well as the millions of babies whose very first foods have been organically grown, thanks to Earth's Best.

The Koss brothers, Ron and Arnie, had been sprout growers, broommakers, tool restorers, butlers, and natural-foods clerks, yet raised millions of dollars to start the first organic baby food company in the United States. How unlikely was that?

The Earth's Best Story is a bittersweet tale about the founding of Earth's Best Baby Foods twenty-five years ago. Told through the dual narrative of each brother, this is not a business tome, although it is rich in entrepreneurial lessons and know-how. Rather, it's more like a "how to," "how not to," and "how they did it" memoir. It's personal, it's intense, it's inspirational, and it's full of reflections and tales of wonder and woe.

People of every imaginable background and station in life want to make a difference with their lives. But how do you effectively do that? How does an idea successfully journey across the wastelands separating fantasy and reality? The Koss brothers take the reader on this journey. Theirs is a tale of idealism, naivete, and possibility that reflects the quest to find a place in this world by somehow changing it for the better.

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ISBN:
9781603582391
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Grouping Information

Grouped Work ID 92c437d3-30eb-6021-3841-0e4ec37bc0e8
full_title earth s best story a bittersweet tale of twin brothers who sparked an organic revolution
author koss ron
grouping_category book
lastUpdate 2017-08-14 05:04:50AM

Solr Details

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auth_author2 Koss, Arnie, 1951-
author Koss, Ron, 1951-
author-letter Koss, Ron,
author2 Koss, Arnie, 1951-
author2-role Koss, Arnie,1951-
author_additional by Ron & Arnie Koss.
author_display Koss, Ron
availability_toggle_arlington Available Now, Entire Collection
available_at_arlington Central
callnumber_sort_arlington 338.7664 KOSS
collection_arlington Adult Nonfiction
date_added 2011-01-26T05:00:00Z
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local_callnumber_arlington 338.7664 KOSS
local_callnumber_exact_arlington 338.7664 KOSS
local_callnumber_left_arlington 338.7664 KOSS
local_days_since_added_arlington 2398
num_holdings 1
oclc (OCoLC)449895050
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Central
physical xi, 361 p. ; 23 cm.
popularity 1
primary_isbn 9781603582391
publishDate 2010
publishDateSort 2010
publisher Chelsea Green Pub.,
rating 2.5
rating_facet oneStar, twoStar
record_details ils:.b13229370|Book|Books||English|Chelsea Green Pub.,|c2010.|xi, 361 p. ; 23 cm.
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subject_facet Baby foods industry -- United States -- History, Natural foods industry -- United States -- History
table_of_contents The boys behind the men -- The Earth's Best start-up begins -- Crossing the finish line but just beginning -- The ambush -- Ron is gone -- The tunnel with no light at the end -- The light -- Afterword.
target_audience Adult
target_audience_full Adult
title The Earth's Best story : a bittersweet tale of twin brothers who sparked an organic revolution
title_display The Earth's Best story : a bittersweet tale of twin brothers who sparked an organic revolution
title_full The Earth's Best story : a bittersweet tale of twin brothers who sparked an organic revolution / by Ron & Arnie Koss
title_short The Earth's Best story :
title_sort earth's best story a bittersweet tale of twin brothers who sparked an organic revolution
title_sub a bittersweet tale of twin brothers who sparked an organic revolution