Successful local broadcast sales

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Average Rating
Publisher:
AMACOM,
Pub. Date:
c2008.
Language:
English
Description
Drawing on 30 years of experience in the field, Weyland (media sales, University of Texas-Austin) shows novice and veteran television, radio, and cable salespeople how to prospect for clients, how to sell against other media, how to overcome call reluctance, and how to collect on bills without losing clients. Negotiation, branding, calculating return on investment, countering objections, and creating customized marketing and advertising proposals are some areas covered. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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ISBN:
9780814480533
9780814409800
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Grouping Information

Grouped Work ID 94da243a-b151-102c-5e6d-097eeeda4ee6
full_title successful local broadcast sales
author weyland paul
grouping_category book
lastUpdate 2016-12-14 05:06:41AM

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physical v, 234 p. : ill. ; 24 cm.
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publishDate 2008
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subject_facet Broadcast advertising, Selling -- Broadcast advertising
target_audience Adult
target_audience_full Adult
title Successful local broadcast sales
title_display Successful local broadcast sales
title_full Successful local broadcast sales / Paul Weyland, Successful local broadcast sales [electronic resource] / Paul Weyland
title_short Successful local broadcast sales
title_sort successful local broadcast sales