Successful local broadcast sales

Book Cover
Average Rating
Publisher:
AMACOM,
Pub. Date:
c2008.
Language:
English
Description
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to:• get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectivelyHonest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
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Contributors:
ISBN:
9780814480533
9780814409800
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Grouping Information

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full_title successful local broadcast sales
author weyland paul
grouping_category book
lastUpdate 2017-06-24 11:03:21AM

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physical v, 234 p. : ill. ; 24 cm.
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publishDate 2008
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subject_facet Broadcast advertising, Selling -- Broadcast advertising
target_audience Adult
target_audience_full Adult
title Successful local broadcast sales
title_display Successful local broadcast sales
title_full Successful local broadcast sales / Paul Weyland, Successful local broadcast sales [electronic resource] / Paul Weyland
title_short Successful local broadcast sales
title_sort successful local broadcast sales