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Successful local broadcast sales

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Drawing on 30 years of experience in the field, Weyland (media sales, University of Texas-Austin) shows novice and veteran television, radio, and cable salespeople how to prospect for clients, how to sell against other media, how to overcome call reluctance, and how to collect on bills without losing clients. Negotiation, branding, calculating return on investment, countering objections, and creating customized marketing and advertising proposals are some areas covered. Annotation ©2008 Book News, Inc., Portland, OR (
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Grouped Work ID 94da243a-b151-102c-5e6d-097eeeda4ee6
full_title successful local broadcast sales
author weyland paul
grouping_category book
lastUpdate 2016-12-14 05:06:41AM

Solr Details

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oclc (OCoLC)137244751, (OCoLC)190811391
owning_library_arlington Arlington Public Library, Arlington Public Library Online, Aurora Hills, Aurora Hills Online, Central, Central Online, Cherrydale, Cherrydale Online, Columbia Pike, Columbia Pike Online, Connection Crystal City, Connection Crystal City Online, Detention Center, Detention Center Online, Glencarlyn, Glencarlyn Online, Local History, Local History Online, Plaza, Plaza Online, Shirlington, Shirlington Online, Westover, Westover Online
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physical v, 234 p. : ill. ; 24 cm.
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primary_isbn 9780814480533
publishDate 2008
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subject_facet Broadcast advertising, Selling -- Broadcast advertising
target_audience Adult
target_audience_full Adult
title Successful local broadcast sales
title_display Successful local broadcast sales
title_full Successful local broadcast sales / Paul Weyland, Successful local broadcast sales [electronic resource] / Paul Weyland
title_short Successful local broadcast sales
title_sort successful local broadcast sales