Handbook of visual communication: theory, methods, and media

Book Cover
Average Rating
Publisher:
L. Erlbaum,
Pub. Date:
2005.
Language:
English
Description
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline.The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types.The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
More Details
Contributors:
ISBN:
9781410611581
Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 969e6fe3-f78a-77cc-414e-3e1b265c29aa
full_title handbook of visual communication theory methods and media
author ken smith
grouping_category book
lastUpdate 2016-12-14 05:07:09AM

Solr Details

_version_ 1562560156176220160
accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author2 NetLibrary, Inc.
author2-role NetLibrary, Inc.
author_additional edited by Ken Smith ... [et al.].
author_display
availability_toggle_arlington Available Now, Available Online, Entire Collection
callnumber-a P93.5
callnumber-first P - Language and Literature
callnumber-subject P - Philology and Linguistics
days_since_added 4098
detailed_location_arlington EBSCOhost
display_description
econtent_protection_type_arlington external
econtent_source_arlington EBSCOhost
format_arlington eBook
format_boost 10
format_category_arlington eBook
grouping_category book
id 969e6fe3-f78a-77cc-414e-3e1b265c29aa
isbn 9781410611581
item_details external_econtent:ils:.b13103830||EBSCOhost|Online|eBook|eBook|1|false|true|EBSCOhost||http://www.netlibrary.com.library.access.arlingtonva.us/urlapi.asp?action=summary&v=1&bookid=124582||Available Online||q||
itype_arlington eCollection
language English
language_boost 10
language_boost_es 1
lexile_code
lexile_score -1
lib_boost_arlington 50
literary_form Other
literary_form_full Other
local_callnumber_arlington Online
local_callnumber_exact_arlington Online
local_callnumber_left_arlington Online
local_days_since_added_arlington 4098
num_holdings 0
owning_library_arlington Arlington Public Library Online, Aurora Hills Online, Central Online, Cherrydale Online, Columbia Pike Online, Connection Crystal City Online, Detention Center Online, Glencarlyn Online, Local History Online, Plaza Online, Shirlington Online, Westover Online
physical xxii, 601 p. : ill. ; 26 cm.
popularity 0
primary_isbn 9781410611581
publishDate 2005
publishDateSort 2005
publisher L. Erlbaum,
rating 2.5
rating_facet oneStar, twoStar
record_details external_econtent:ils:.b13103830|eBook|eBook||English|L. Erlbaum,|2005.|xxii, 601 p. : ill. ; 26 cm.
recordtype grouped_work
scope_has_related_records a, arlington, c, d, g, h, o, p, s, u, v, w
scoping_details_arlington external_econtent:ils:.b13103830||Available Online|Available Online|false|true|false|false|false|true|||
series LEA's communication
series2 LEA's communication series.
series_with_volume LEA's communication
target_audience Other
target_audience_full Other
title Handbook of visual communication theory, methods, and media
title_display Handbook of visual communication theory, methods, and media
title_full Handbook of visual communication [electronic resource] : theory, methods, and media / edited by Ken Smith ... [et al.]
title_short Handbook of visual communication
title_sort handbook of visual communication theory, methods, and media
title_sub theory, methods, and media