Identity crisis!: 50 redesigns that transformed stale identities into successful brands

Book Cover
Average Rating
Publisher:
HOW Books,
Pub. Date:
2007.
Language:
English
Description
Clients in CrisisIt's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more.Through detailed, illustrated case studies, Identity Crisis! presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - "befores" and "afters" - provide the inspiration for a solution to any identity crisis.With foreword by Jack Anderson of Hornall Anderson Design.
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ISBN:
9781581809398
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full_title identity crisis 50 redesigns that transformed stale identities into successful brands
author fisher jeff
grouping_category book
lastUpdate 2017-08-14 05:04:32AM

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subject_facet Corporate image -- Design, Logos (Symbols) -- Design, Trademarks -- Design
target_audience Adult
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title Identity crisis! : 50 redesigns that transformed stale identities into successful brands
title_display Identity crisis! : 50 redesigns that transformed stale identities into successful brands
title_full Identity crisis! : 50 redesigns that transformed stale identities into successful brands / by Jeff Fisher
title_short Identity crisis! :
title_sort identity crisis! 50 redesigns that transformed stale identities into successful brands
title_sub 50 redesigns that transformed stale identities into successful brands