Identity crisis!: 50 redesigns that transformed stale identities into successful brands

Book Cover
Average Rating
Publisher:
HOW Books,
Pub. Date:
2007.
Language:
English
Description
Clients in CrisisIt's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more.Through detailed, illustrated case studies, Identity Crisis! presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - "befores" and "afters" - provide the inspiration for a solution to any identity crisis.With foreword by Jack Anderson of Hornall Anderson Design.
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ISBN:
9781581809398
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Grouping Information

Grouped Work ID9944a8cb-4dcf-9a6b-cc83-0f9c47461adb
Grouping Titleidentity crisis 50 redesigns that transformed stale identities into successful brands
Grouping Authorfisher jeff
Grouping Categorybook
Last Grouping Update2019-11-15 13:42:46PM
Last Indexed2019-11-17 04:48:52AM

Solr Details

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subject_facetCorporate image -- Design
Logos (Symbols) -- Design
Trademarks -- Design
title_displayIdentity crisis! : 50 redesigns that transformed stale identities into successful brands
title_fullIdentity crisis! : 50 redesigns that transformed stale identities into successful brands / by Jeff Fisher
title_shortIdentity crisis!
title_sub50 redesigns that transformed stale identities into successful brands