From the Book - First edition.
Crisis as a state of nature
Commandment I : full disclosure
Commandment II : speak to your core audience
Commandment III : don't feed the fire
Commandment IV : details matter
Commandment V : hold your head high
Commandment VI : be straight about what you know, what you don't know, and what you are going to do to fix the problem
Commandment VII : respond with overwhelming force
Commandment VIII : First in, first out
Commandment IX : no swiftboating
Commandment X : they dissemble, you destroy
The damage control survival kit
